The continued growth of digital commerce and the emergence of new digital channels are driving forces in the changing retail landscape. Faced with internal and external pressures to keep up the pace with business demands, an increasing number of brand manufacturers are establishing direct-to-consumer online sales channels.
After reading this paper you’ll walk away with insights into:
- How to go direct without disrupting the channel
- How to gain tighter control over brand, pricing and distribution
- How to go about selecting a skilled team, technology and processes for DTC success