Under Armour focuses on digital strategy with VTEX to grow

The sporting goods brand had a 35% growth in its ecommerce conversion rate in Brazil after adopting VTEX as its platform, which was implemented in record time March 18, 2022

SÃO PAULO, March 16, 2022 – Over the past years, ecommerce has become an indispensable part of the global retail framework. According to a recent McKinsey on Sports Goods report, two key facts related to online sales are set to shape the sporting-goods industry in 2022: over 80% of consumers use online channels to search for products, and approximately 45% of sales in 2021 were made through online channels, even after lockdown restrictions were eased and physical stores reopened. Confirming this trend, Under Armor, a sporting goods brand present in more than 100 countries, has ecommerce as a protagonist of its strategy in Brazil. In this context, the brand has migrated its digital commerce website to the VTEX platform, and due to the improvements made, it has already achieved a 35% increase in the sales conversion rate.

The solutions offered by VTEX (NYSE: VTEX) – the enterprise digital commerce platform for premier brands and retailers, the leader in accelerating the digital commerce transformation in Latin America and now expanding globally – have enabled the improvement of the consumer journey across all touchpoints. An important highlight is that the entire implementation process of the platform took only 90 days.

“With VTEX, we have achieved expressive growth in the top and bottom lines,” says Ewerton Ramos, Ecommerce executive director at Vulcabras, owner of Under Armor in Brazil. “It was possible to centralize the management of products, inventories, prices, promotions, and the integration with partners in a single platform without making any changes to the system interface.” Ramos concludes: “The Brazilian consumers have a great passion for the Under Armor brand, making the evolution of our digital strategy a key to giving access to our products in such a big country as Brazil.”

Aiming for ecommerce to be one of the main destinations for its consumers in the mid and long-term, Under Armor seeks to take a step further in its innovation plan with the omnichannel operation. The integration between ecommerce and physical stores will allow endless aisle strategies and options such as “click and collect” or “ship from store,” functionalities considered essential by the brand for the consolidation of its digital business.

“We’ve accepted the ambitious mission of increasing ecommerce performance for Under Armor to consolidate its digital business in the market and we were delighted with the already positive first results, in addition to the short implementation time. We always work to guarantee a safer and more complete experience to all end-consumers,” says Erick Buzzi, Senior Vice President of Sales, Marketing and Alliances at VTEX Brasil.

“VTEX is continuously enabling global brands to further scale and localize their businesses across the globe. As an ecommerce platform we provide short implementation projects and enable retailers to not only follow the consumer’s latest behavior but also equip them with a comprehensive omnichannel capability suit. I am excited to empower local and regional sports retailers in South East Asia to reach their highest potential in capturing and engaging consumers,” says Pablo Che León Sarmiento, General Manager at VTEX South-East Asia.

About VTEX

VTEX (NYSE: VTEX) is a global digital commerce platform that enterprise brands and retailers use to run their commerce strategy. From easily building online stores to creating custom marketplaces, the VTEX all-in-one platform enables companies of all sizes to connect with customers in meaningful ways and deliver seamless shopping experiences. Founded in Brazil and headquartered in London, VTEX is a leader in accelerating the digital commerce transformation. The company now serves more than 2,400 customers with 3,200+ active online stores across 38 countries. For more information, visit www.vtex.com

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March 18, 2022