Leading golf retailer upgrades to VTEX’s Retail Pro® Integrated Omnichannel Solution
Worldwide Golf Shops, parent company to Roger Dunn Golf Shops, Edwin Watts Golf Shops, Golfer’s Warehouse, The Golf Mart, Van’s Golf Shops and Uinta Golf, has been in business over 50 years and is one of the nation’s largest discount golf equipment retailers, with 85 stores in 19 states. Specialty golf retailer Edwin Watts Golf sought a change from the IBM WebSphere® platform, and with a tight deadline of 14 weeks, undergoing such a transition was a major feat.
The retailer was looking for an integrated solution that could connect with their Retail Pro® system, while reducing costs and the burden on their internal IT teams.
After successfully continuing to grow their online operation, Edwin Watts Golf was acquired by parent company Worldwide Golf Shops.
The parent company made the decision to move its additional sub-brands onto the same commerce platform, where it now runs several multi-sites. This integration of their Retail Pro® system enabled the automatic synchronization of product descriptions, images, attributes, options, pricing, promotions, and more – making it easy to keep web and mobile sites up-to-date.
Providing the latest product and pricing information to customers across all of their brands in an automated way has allowed Worldwide Golf to continue to grow its digital channel in a scalable way.