Motorola went headless to expand its ecommerce to 37 countries in 10 months

Motorola unified its B2B and D2C e-commerce operations, offered better customer service, and used merchandising capabilities to increase conversion rates.

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Increase in conversion rate

Countries went live in just 10 months

Websites launched in two weeks


The consumer electronics segment gets increasingly competitive each year with innovative products and new technologies flooding the market. In such a dynamic scenario, mobile communications pioneer Motorola started exploring new ways to evolve its presence in the digital space.

Motorola set out to create and fulfill a digital vision that unifies B2B and B2C orders in a single channel. They designed the ecommerce operations to address both scenarios and launched websites for 39 countries. Their most impressive streak was of eleven websites going live in two weeks, averaging close to one per day.


The ability to integrate new capabilities faster without disrupting the existing business is a huge competitive advantage, especially in ecommerce. Offering more than just an ecommerce platform, VTEX helped Motorola to accelerate towards a new digital era.

“After an extensive search, Motorola decided to partner with VTEX, a software company that fulfills our digital vision.”

François Laflamme, CSO / CMO at Motorola Global


Motorola discovered why switching to VTEX was the right decision: merchandising capabilities, IT empowerment, and better customer service. More than that, unifying sales channels also added up to a staggering 25% increase in conversion rates.

This Commerce Story will uncover:

  1. How Motorola structured its global operations
  2. How Motorola unlocked it global business potential through digital commerce
  3. What it meant for a company like Motorola to unify sales channels

More about Motorola:

Solutions used

  • B2C
  • Headless
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