Trends

Ecommerce-Marketplace-OMS Platform: 4 benefits of unified commerce

VTEX
VTEX August 18, 2021
Ecommerce-Marketplace-OMS Platform: 4 benefits of unified commerce

Businesses employ hundreds of software systems and applications to automate processes and reduce operating costs. Deploying multiple software systems, however, produces its own set of challenges. Many companies struggle with software integration issues and data silos. Software integration challenges create many obstacles to business growth.

Many businesses are starting to adopt a unified commerce approach to overcome their software integration challenges and reduce barriers to business success. A unified commerce solution like the VTEX order management, ecommerce and marketplace platform creates a seamlessly connected commerce ecosystem to break down silos and accelerate business innovation.

Below, VTEX will discuss four benefits of our unified commerce platform. Learn how a fully integrated marketplace, ecommerce and order management software improves customer experience and helps your business thrive:

  1. Avoid customer service mistakes

From providing inaccurate product information to selling out-of-stock items, customer service failures are widespread in the retail industry. Customer service mishaps not only cause consumer frustration but will also cost your business its growth. More than 63% of customers will stop purchasing from a brand after one unsatisfactory experience.

In a Redpoint Global study on customer experience, 33% of marketers blamed disconnected business systems as the primary cause of gaps in customer service. Adopting our fully integrated OMS-ecommerce-marketplace platform will eliminate the siloed systems that contribute to service failure. VTEX combines all corporate and customer data into one centralized database to provide a single source of information and reduce the risk of errors.

  1. Grow with minimal risk

Large product assortments increase customer satisfaction and boost sales opportunities. Expanding product offerings can increase your gross merchandise value (GMV) growth by as much as 70%. Offering more choices to customers will increase your revenues, but developing new products or stocking other brands’ items can be costly. Owning inventory and managing supply chains exposes your business to increased financial risk.

An ecommerce marketplace platform will expand your product offerings with less risk. Using VTEX’s online marketplace software, you can build dropship partnerships with more than 2,500 businesses in 32 countries. Add products from third-party sellers to your catalog without owning any inventory or worrying about fulfillment. Our ecommerce order management software will help you sell and fulfill from anywhere so you can grow with minimal investment and effort.

  1. Deliver omnichannel experiences

The future of retail is omnichannel. More than 73% of consumers use multiple channels in their shopping journey before completing a purchase. An omnichannel retail strategy is crucial for business success, but most companies are struggling to create unified shopping experiences. In a 2021 PwC survey, 40% of businesses identified software integration challenges as the top reason for their omnichannel struggles.

With our OMS-ecommerce-marketplace platform, you can eliminate the software integration issues that hinder your omnichannel strategy. VTEX combines inventory, marketplace partner, customer and order information into one continuously updated database to give you a single view of your entire business. Integrating all data into a single stream will help you deliver a consistent experience across all your touchpoints to maximize conversions on any channel.

  1. Reduce total cost of ownership (TCO)

From licensing and hosting fees to deployment and integration costs, enterprise software is expensive to acquire and maintain. The more software systems you deploy, the higher your business’s operating costs. Maintaining separate order management, ecommerce and marketplace platforms will increase your software’s TCO and eat into business profits.

VTEX provides a single software solution for all your business needs to reduce IT costs. Your business can decrease platform TCO by adopting our fully integrated marketplace, ecommerce and order management software. When electronics giant Sony adopted our unified OMS, ecommerce and marketplace platform, they were able to reduce their total cost of ownership by 60 percent. 

Embrace unified commerce with VTEX

Maintaining separate applications for different business processes is not only inefficient but can also stunt business growth. Legacy ecommerce software and traditional cloud commerce platforms have inflexible architectures that make integration with other systems difficult to implement. Software integration challenges cause data transmission failure across your sales channels, resulting in poor customer experience and decreased revenue.

Eliminate your software integration problems for good with the VTEX ecommerce marketplace platform. Use our fully integrated marketplace, ecommerce and order management software to reduce inefficiency costs, enhance customer experience and generate more revenue.

Contact us now to speak with a VTEX specialist and learn how our unified commerce platform can future-proof your business.

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