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Strategy

9 key differences between B2C and B2B ecommerce

Have you ever wondered about how each business model requires a different architecture and set of features? A…

Iris Irikura
Iris Irikura
Strategy

How to boost your omnichannel strategy with live shopping

If there is one constant in the digital world and the world of ecommerce, it is continuous innovation.…

Taissa Araujo
Taissa Araujo
Product

8 best aspects of VTEX IO

Many developers and ecommerce specialists have found themselves stuck while trying to change aspects from their websites due…

Larícia Mota
Larícia Mota
Trends

The main Live Shopping benefits

Live Shopping (LS) is one of the most promising channels for ecommerce in the next few years. There’s…

Lalo Aguilar
Lalo Aguilar
Operations

Platform migration myth-busting: 4 things the C-level gets wrong

Technical and business knowledge work hand-in-hand when talking about digital transformation. The recent COVID-19 crisis and the consequences…

Gabriela Porto
Gabriela Porto
Culture

Women in Leadership #3: Astha Malik, Growth COO at VTEX

At VTEX, we take pride in our female leadership. That’s why we kicked off our Women in Leadership…

Andreea Pop
Andreea Pop
Trends

Live Shopping trends: What 2022 brings to the table

Live Shopping (LS) has experienced tremendous growth in several markets during 2020 and 2021, in trend with most…

Lalo Aguilar
Lalo Aguilar
Institutional

5 reasons to take part in VTEX DAY 2022

VTEX DAY, which will take place on April 12 and 13 at São Paulo Expo, marks the return…

Elias Moura
Elias Moura
Strategy

What can an omnichannel commerce platform offer enterprise retailers?

No one gets into retail thinking “I’m going to sell this one product at this one price in…

Cody Stapleton
Cody Stapleton
Trends

4 Live Shopping statistics that you need to take notice of

Live Shopping, the ecommerce experience that pairs live video streams with the capabilities of a traditional online store,…

Lalo Aguilar
Lalo Aguilar
Strategy

How to integrate conversational commerce into your omnichannel operation

One paradigm brands face is to be available wherever customers are and being able to engage with them…

Diana Mourão
Diana Mourão
Technology

The importance of a privacy policy for an ecommerce business

There are a lot of discussions these days about privacy and personal data protection laws, but how does…

Helena Frias & Renan Sancho
Helena Frias & Renan Sancho
Strategy

Channel conflict: How to identify, manage and prevent it

The world of commerce is greatly benefiting from new technologies and digital transformation opportunities. The solutions to sell…

Florimond de Tinguy
Florimond de Tinguy
Technology

Platform migration myth-busting: 4 things IT gets wrong

Because of its complicated nature and series of detail-oriented steps, migrating to a new ecommerce platform can be…

Gabriela Porto
Gabriela Porto
Strategy

How a marketplace builds customer loyalty

Marketplaces are one of the hottest trends pushing ecommerce adoption worldwide. Companies that have adopted some type of…

Lalo Aguilar
Lalo Aguilar
Strategy

Conversational commerce: The hottest digital trend empowering B2C and B2B businesses

Here’s a fact: behind any type of business there’s a human being. So whether you’re in charge of…

Juliana Sánchez
Juliana Sánchez
Marketing

The power of loyalty schemes in the fashion industry

Loyalty programs and reward initiatives are very popular amongst several industries, but most commonly used by airlines, credit…

Gabriela Porto
Gabriela Porto
Customer Stories

Nestlé Chile: Mixing B2E ecommerce with live shopping

Nestlé, one of the largest food companies in the world, has for the past few years successfully embraced…

Andreea Pop
Andreea Pop
Strategy

Conversational commerce: Opportunities and risks

Conversational commerce is a way of selling through which companies communicate with customers directly through text or voice…

Consuelo Cabrera
Consuelo Cabrera
Culture

Women in Leadership #2: Daniela Jurado, EMEA General Manager at VTEX

We are back with yet another installment of our Women in Leadership content series, in which we celebrate…

Andreea Pop
Andreea Pop
Institutional

Top 20 Women in Commerce 2022

In honor of International Women’s Day (IWD), VTEX is highlighting some of the top women in commerce. These…

Júlia Miozzo
Júlia Miozzo
Trends

The other faces of live shopping

As an ecommerce functionality, live shopping has been popularized in the last few years due to the digital…

Gabriela Porto
Gabriela Porto
Strategy

5 online fashion retail trends to boost sales

New technologies pop up every day with the goal of helping implement a business model, improving customer experience,…

Gabriela Porto
Gabriela Porto
Strategy

4 must-have strategies for B2B ecommerce in 2022

The biggest lesson companies will take away from the pandemic is that significant and unpredictable changes are constant.…

Fernando Barros
Fernando Barros