In celebration of International Women's Day (IWD), VTEX is proud to acknowledge and celebrate the top 20 women in commerce. These remarkable women are breaking down barriers, driving change, and significantly impacting the digital commerce world.
From entrepreneurs and business leaders to marketing and technology experts, these women are paving the way for future generations of women in commerce. They come from all corners of the Earth, bringing diverse perspectives and innovative ideas to the industry.
Our Top 20 Women in Commerce list is a testament to women's incredible work and accomplishments in this field. We hope that by highlighting their achievements, we can encourage and inspire other women to pursue their passions in digital commerce and help create a more inclusive and diverse industry.
Here is our second edition of the global Top 20 Women in Commerce list.
Brazil
Julia Rueff, Marketplace senior director @ Mercado Libre
Julia Rueff is the current Marketplace senior director at Mercado Libre, one of the ecommerce leaders in Latin America. She has over 14 years of experience in large multinational and national companies in the technology, retail, and industry segments, such as Cnova, Whirlpool, and B2W. In addition to her extensive experience, Rueff is also a well-known speaker who participates in various events and panels, sharing her expertise on retail, ecommerce, and gender equity.
Júlia Ferreira, head of Digital @ Grupo Soma
Júlia Ferreira is an accomplished digital marketing and ecommerce professional with over a decade of experience in the industry. After four years in Marketing and Ecommerce at Sephora, she moved on to Grupo Soma, one of the biggest fashion companies in Brazil, where she started as an ecommerce specialist in 2016 and worked her way up to become head of Digital at Farm, one of Grupo Soma’s brands.
Ana Fontes, founder and president @ RME - Rede Mulher Empreendedora
Ana Fontes is a social entrepreneur and founder of RME - Rede Mulher Empreendedora and Instituto RME, which supports women in generating income through education, mentorship programs, and access to financial resources. She leads the Brazilian delegation in the W20/G20 group and provides consultancy services to Seguros Unimed, Instituto Avon, and Plan Brazil. Fontes has received numerous awards, including being named one of the 20 most powerful women in Brazil by Forbes and winning the Fortune Most Powerful Women award in 2017.
Rachel Maia, founder and CEO @ RMConsulting
Rachel Maia is the founder and CEO of RMConsulting, focusing on sustainability and leadership. She has worked at 7-Eleven and Novartis Pharmacy and led market entry and growth strategies for Tiffany & Co. as the CFO for almost eight years. After that, she worked as Pandora's CEO in Brazil for another eight years. Maia is a member of various organizations, such as the American Chamber of Commerce, the Institute for Retail Development, the Brazilian Women's Group, among others. She is also a mentor and recently founded a non-profit organization, CAPACITA-ME, empowering students and professionals from underserved communities in São Paulo.
United States of America
Carole Diarra, global vice-president of Marketing @ UGG
Carole Diarra is currently the global VP of Marketing at UGG. Previously, she worked as CMO at Arbonne International LLC and had 15 years of experience in the L'Oreal Group, where she held various leadership positions, including VP of Brand Management, VP of Retail Category Development, and VP of Marketing. She also has an MBA degree from Harvard University.
Priya Janardhanan, Technology leader @ Worldwide Golf Shops
Priya Janardhanan is a strategic leader with over 12 years of experience in IT applications and solutions. She also has ten years of expertise in ecommerce technology, managing the development of four branded websites. Janardhanan led teams of up to 15 on and offshore contractors and collaborated with senior leaders in risk management. She is currently the technology leader at Worldwide Golf Shops, having worked previously at Chico's FAS and Target.
Adriena Wright, Marketing manager @ Target
Adriena Wright is currently the Marketing manager at Target. Previously leading her own nonprofit, The Ambitious Woman Project, she now leads Target's mentoring program with FAIR School of Arts, focusing on empowering young women and preparing them for success. Most recently, she was a part of the inaugural cohort of the Women of Color Leadership Program at Harvard Business School and holds a Women’s Entrepreneurship certificate from Cornell University. Her career includes years of experience across sales and marketing roles at Johnson & Johnson, The Wonderful Company and Lenny & Larry’s.
Kaela Kucera, Ecommerce manager @ Pierce Manufacturing
Kaela Kucera is the ecommerce manager at Pierce Manufacturing. Previously, she worked for 14 years at Festival Foods, leading ecommerce and mobile technology programs and Public Relations and Digital Marketing teams for other retailers, driving user acquisition and retention. She is certified in Project Management Essentials and was a panelist at the 2018 Mobile CX Summit.
Spain
Ana Laura Fleba, Digital Marketing & Commerce Hub director @ Unilever
Ana Laura Fleba is the Digital Marketing & Commerce Hub director of Unilever in Spain. Previously, she held leadership positions at Avon and Sodimac. She is a member of the Argentine Chamber of Electronic Commerce and the Open Innovation Platform of the Spanish Association of Manufacturers and Distributors Steering Committee. She is also a professor in a few graduate programs, including Digital Marketing and Ecommerce at the University of Buenos Aires and Ecommerce at the University of Salamanca and University Torcuato Di Tella.
Elisa Rabate, Digital & Ecommerce director @ Grup Ametller Origen
Elisa Rabate currently works as the Digital & Ecommerce director of Grup Ametller Origen, helping with the company's ongoing digital transformation. She has over 15 years of experience across various industries, including B2C, B2B, ecommerce, and Saas. Previously, she has led pure players in Spain and collaborated with global innovation leaders.
France
Elodie Perthuisot, Chief Ecommerce, Digital Transformation and Data Officer @ Carrefour
Elodie Perthuisot is a seasoned executive with an impressive background, currently working as Carrefour's Chief Ecommerce, Digital Transformation, and Data Officer. She has been with the company for four years, playing a key role in driving its digital transformation strategy. Before joining Carrefour, Perthuisot held the position of commercial director at Fnac and then at Fnac Darty, where she worked for approximately six years.
UK
Josie Klafkowska, Global Marketing director @ Wunderman Thompson Commerce & Technology
Josie Klafkowska is a seasoned professional with over 18 years of experience in client management, new business, and marketing, spanning the creative and digital industries. She joined Cognifide (now Wunderman Thompson Technology) in 2015 and played a key role in securing the trust of industry leaders and global household names. As a part of the Wunderman Thompson Technology team, Klafkowska helps design, build, manage, and run the complex technology ecosystems that give organizations the technical capabilities that fuel their growth.
Romania
Claudia Tudor, deputy CEO @ F64 Studio
Claudia Tudor is a senior executive with over 15 years of experience in sales, distribution, trade marketing, and operations. She has also served in general management roles in mid and large-size organizations, focusing on business operations and strategy in fully integrated international business environments. In addition to her extensive experience, Tudor has been the deputy CEO of F64 Studio since 2012.
México
Pilar Rojas, CIO @ Chedraui
Pilar Rojas is a highly accomplished business leader with decades of experience in the retail industry. As the director and Chief Information Officer of Chedraui, a leading player in the grocery retail sector, she oversees the company's technology strategy and operations. Rojas previously spent 18 years at Walmart, where she worked as vice-president and CIO. She also is a part of an Executive Management of Companies program at IPADE Business School.
Gloria Canales, Digital Strategy director @ Coppel
Gloria Canales is an experienced business leader in retail and ecommerce. She is the digital strategy director at Coppel, having worked previously at Amazon as head of Marketing. She is also the co-founder and was managing director of Ösom and a consultant at Bain & Company. She holds an MBA from Harvard Business School, a certificate in International Business and Strategic Management from the University of British Columbia, and a certificate in Economics of the European Union from the University of Essex.
Panamá
Oksana Tsvigun, LATAM Ecommerce director @ Pandora
With more than 16 years of experience in FMCG (fast-moving consumer goods) and ecommerce international companies, Oksana Tsvigun worked as a supply chain manager at L'Oreal for eight years and later served as CEO of the global fashion group Lamoda. She is currently the LATAM ecommerce director of Pandora. Additionally, Tsvigun has a master's degree in Project Management and Consulting from Kyiv National Economics University.
Argentina
Agostina Galli, Digital manager @ Swatch and Style Store
Agostina Galli is the digital manager at Swatch and Style Store, where she leads the development of the company's digital and user experience solutions. She has over 12 years of experience. Her expertise in digital and ecommerce strategies for luxury brands has made her a sought-after speaker and moderator for industry events, such as ecommerce talks, marketplace points, workshops for ecommerce institutes, among others.
Peru
Paula Runciman, Chief Digital Leader @ Farmacias Peruanas
Paula Runciman is a renowned digital leader and entrepreneur. She currently works as Chief Digital Leader at Farmacias Peruanas, acting as director of Omnichannel & Digital Innovation. Throughout her career, she has founded and led successful digital companies and advised top companies in analytics, digital marketing, and ecommerce. Runciman also used to be a professor at Universidad Pacifico, teaching business projects and digital marketing courses. With 20 years of experience in the commerce industry, she continues to make significant contributions to the field.
Patricia Wissar, vice-president of Technology @ Intercorp Retail
Patricia Wissar is the Information Technology vice-president of Intercorp Retail. She has a 15-year career in the tech industry and has previously worked in other leading companies, such as IBM, Oracle, and Cisco. She has a master’s degree from Georgetown University and two bachelor's degrees from Brown University.
Colômbia
Maria Fernanda Quiñones, CEO @ Colombian Chamber of Electronic Commerce (CCCE)
Maria Fernanda Quiñones is the CEO of the Chamber of Electronic Commerce (CCCE) in Colombia and has turned the Chamber into a national reference for public and private decision-making. Previously, she was the general secretary of Credibanco, a very important electronic payment company in the country. She is an experienced corporate lawyer focusing on ecommerce, payment methods, and digital transformation, and is also passionate about economic growth and social inclusion.