Currently a Senior Editor at VTEX, Júlia is a Brazilian journalist with over 6 years of experience in creating content marketing strategies for brands. To bring inspiring stories to life is what constantly pushes her professionally.
Top 20 Women in Commerce 2022
In honor of International Women’s Day (IWD), VTEX is highlighting some of the top women in commerce. These…
How DTC brands paved their way towards success in the US
The direct-to-consumer (DTC) strategy or business model can be explained very simply: companies sell their products or services…
NRF 2022: Pursuing innovation and eliminating all frictions
A problem commonly faced by companies when pursuing innovation is resistance, be it from customers or from internal…
Under Armour: Becoming the one-stop-shop for sports lovers
With the mission of being a human performance company, the sports and apparel brand Under Armour counts on…
“Bonjour Paris!”: New VTEX French office strengthens European operations
As the enterprise digital commerce platform, VTEX has long been supporting companies to reach their full commerce potential,…
Black Friday 2021: Insights and learnings, from our team to yours
As the ecommerce ecosystem evolves and changes, each big retail event like Black Friday 2021 brings us not…
Black Friday 2021 Statistics: VTEX customers triple 2019 sales
As one of the most important shopping days of the year for retailers, Black Friday is also a…
Digital Insider: Zia Daniell Widger on sustainable ecommerce
New consumer habits have led companies to put in place actions that not only respond to their needs…
How VTEX prepares for Black Friday, retail’s biggest day
As the enterprise digital commerce platform, VTEX has a huge responsibility when it comes to ensuring reliability and…
5 VTEX capabilities that ensure great Black Friday results
Black Friday is the biggest retail event of the year, the moment where all ecommerce operations must be…
Why DTC stands for more than just direct-to-consumer
When it comes to naming the direct-to-consumer business model, two acronyms are commonly seen, DTC or D2C. Both…
Ecommerce 101: All you need to know about it
Nowadays, running an ecommerce operation is a must for premium retailers and brands selling any product or service.…
Amazon Fresh: How is it reinventing online grocery shopping?
Much has been said about how the COVID-19 pandemic became both a challenge and an opportunity for businesses…
Ecommerce vs. marketplace: How and when to choose each?
When talking about digital online businesses, we’re usually talking about an ecommerce, which has always been about selling…
The particularities of online grocery logistics
As was seen after the COVID-19 pandemic took place, the grocery industry is taking its businesses to the…
The pros and cons of starting an online grocery operation
Shopping for groceries online is no big news: it’s been years since supermarket chains started to take their…
Grocery ecommerce platform: to buy or to build?
It is no novelty that the COVID-19 pandemic was the main cause for many businesses to either shut…