Andreea Pop
Andreea Pop Editor

Andreea, currently an Editor at VTEX, has a penchant for turning even the tiniest tidbit of information into a good story, so you'll see her write a myriad of pieces, especially about commerce trends or our customers.

Written by Andreea Pop

The Rise of Retail Innovation Labs

During the last few years, the world of retail has been experiencing tremendous and irreversible changes due to…


Digital Transformation Guide for the Fashion Industry

This article will cover: when fashion ecommerce becomes essential; 5 things your fashion ecommerce website needs – and…


Payless LATAM bet on VTEX omnichannel to fulfill their customer-centric nature

Payless Inc. is a renowned global footwear chain, with a roller-coaster 64-year history to tell. The LATAM division,…


The marketplace wave: Launching the first Romanian online shopping mall

It would be a cumbersome process to name all the losers of the coronavirus pandemic, but shopping malls…

Customer Stories

Collaborative Commerce takes flight with Red Oxx

“Made in Montana” Bonafide Entrepreneurs Red Oxx, a true collaborative commerce aficionado, manufactures the finest multi-purpose luggage and…


From fashion to grocery: How Miniprix reinvented their retail in one week

In the age of coronavirus, fashion took a step back – and fashion retailers took a hit. Miniprix,…