Ready to transform how your brand connects with consumers? Live commerce is your ticket to delivering immersive, personalized shopping experiences that meet your audience's ever-evolving expectations.
Imagine engaging shoppers with interactive live sales, real-time broadcasts, and authentic interactions—all designed to make every moment unforgettable.
The best part? Bringing this innovative approach to life is simpler than you think. Let us show you how live commerce can redefine your business and take it to the next level.
What is Live Commerce?
Live commerce is a sales strategy that combines live interaction, typically through video, with the ability to make real-time purchases. Brands use live streaming platforms and social media to showcase their products and services, and shoppers can interact with presenters, ask questions, and complete their purchases during the stream. Live commerce offers an immersive experience that grabs shoppers’ attention and drives immediate action.
Note: In 2023, the live commerce market was valued at over USD 11 billion, with projected growth of up to 32% by 2030.
The Benefits of Live Commerce
Adding integrated shopping experiences to your commerce strategy can be a key differentiator for your brand. Here’s how live commerce can give your business a competitive edge:
Increased customer engagement
Live commerce can give your brand an instant boost in customer engagement, with ongoing long-term benefits. Live broadcasts create an immediate connection with your audience members, who come to the stream to see what’s new, make a purchase, or engage with others in your brand community. Direct interaction also creates a sense of urgency and authenticity, making the buying process feel more transparent and genuine.
The personal engagement, attention, and assistance shoppers receive during the experience (as long as the interaction is positive) helps create a feeling of relationship and brand loyalty in the customer base, increasing the likelihood that the will continue to interact with - and purchase from - your brand.
Real-time interaction and feedback
Live commerce also allows companies to receive instant feedback from their customers., . This feedback can offer valuable insights into audience preferences and behaviors, which can then be used to refine offers, marketing campaigns, and sales strategies.
Higher conversion rates

Recent data shows that live streams can achieve conversion rates up to ten times higher than traditional sales channels. This is largely because consumers feel more connected to the product, the brand, and the purchasing process.
Additionally, the live commerce format encourages impulse buying through exclusive offers, real-time promotions, and the ability to ask questions and receive immediate answers.
3 Platforms for Live Commerce
Companies can use live commerce practices on a variety of platforms, each with unique features. Here's an overview of the most popular:
Social Media Applications
Live commerce can be integrated with platforms like Instagram, Facebook, and YouTube. These apps allow for live broadcasts, with purchase links embedded directly on the video screen. Live commerce on these platforms is a good fit l for brands with a strong follower base who want to leverage social engagement to drive sales.
Ecommerce sites
On many ecommerce platforms, live commerce tools can be embedded directly into the brand’s website. This allows companies to closely control who has access to the sale, and to benefit from the increase in traffic and engagement on the website.
Marketplaces sites are also adopting live commerce, making the strategy accessible to smaller brands without independent ecommerce platforms. By integrating live streaming with their current site, marketplaces can offer brands additional opportunities like special promotions and live product presentations—reaching a broader audience.
How to Start Live Commerce?
Getting started with live commerce is simpler than it seems, but it does require preparation and strategy. Follow this checklist to get started:
- Choose the Right Platform: Start by choosing a platform that aligns with your target audience’s shopping behavior. If you already have strong audience engagement on Instagram or YouTube, these channels can be a great place to begin your live broadcasts.
- Create Engaging Content: Success in live commerce hinges on creating interesting and captivating content. Plan product demonstrations, work with popular influencers, offer exclusive promotions, and engage with your audience during the broadcast.
- Use Direct Sales Tools: Make the purchasing process seamless by using tools that let you embed purchase links during the broadcast. This makes it easier for viewers to buy the product in just a few clicks.
- Promote Your Lives: To maximize your reach, promote your live broadcasts ahead of time. Use email marketing, social media, and other communication channels to ensure your audience knows when and where to tune in.
VTEX Live Commerce Success Stories
Samsung used VTEX's Live Shopping solution for its first live commerce event experience in Chile. As a result, it attracted over more than 1,500 viewers and generated 1,600 interactions in a 60-minute broadcast.
Additionally, there was a 163% increase in orders and nearly a fourfold increase in conversion rates. Real-time interaction with consumers enabled Samsung to create a more welcoming and personalized environment, promoting its offers in a closer, more engaging, and approachable way.
Similarly, Grupo Éxito, one of Latin America's leading retailers, successfully adopted live shopping to boost customer engagement and increase online sales. A standout event attracted over 5,000 unique viewers and generated sales that significantly outpaced their typical daily revenue. This success was driven by a month of meticulous planning, including product selection, presenter training, and ensuring a smooth technical setup.
Nestlé also incorporated live shopping into its B2E ecommerce strategy. In December 2021, the company hosted its first live shopping event for employees, partners, and their families. A chef demonstrated recipes using products from their Despensa Contigo store, featuring interactive elements like live chat and a clickable product carousel for seamless transactions.
As a result, sessions increased by 451%, orders rose by 269%, and revenue surged by 206%, illustrating how even a niche, closed-site audience can achieve significant engagement and sales with a tailored approach.
Conclusion
Live commerce is a powerful trend that has the potential to transform ecommerce. By enabling more direct and personal engagement, this model delivers a unique shopping experience real-time engagement data, and high conversion rates.
If your business wants to stand out in today’s competitive market, it's time to embrace live commerce. Leverage the right tools with VTEX’s support—request a free demo of our solutions and discover how to deliver an innovative shopping experience to your customers.