Moving Mazda’s digital customer journey into the fast lane

Dealerships and manufacturers must keep up with the escalating demand from customers for more digital experiences.

According to a 2020 study on UK auto buyers, there is an increasing desire for online shopping (32%), virtual showroom visits (35%), and video interactions with salespeople (37%).

Working with VTEX, Mazda Motor Europe is transforming its digital commerce processes in response to this cyclical demand.

Read on to learn how Mazda launched the first online Vehicle Stock Locator for new automobiles across all UK Mazda dealerships.