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How Customer Centricity is Fueling Business Decisions

Reaching customers in the midst of pandemic and ensuring they are able to get their products with ease is top priority for consumer goods brands and retailers. In this exclusive pre-recorded Q&A, hear from Felipe Tamburus, Head of Product and Technology at Cobasi, a leading Brazilian pet care and supply retailer. Thanks to their fast adaptability and innovative nature, Cobasi was among the first to implement curbside pickup in Brazil when the pandemic hit. Tamburus discusses how he and his team have been focusing on customer experience and working backwards to make business decisions and technology investments fuels their digital agility. 

Viewers will gain a deep understanding of: 

  • How to position customer needs at the heart of digital business strategy 
  • How to go about developing a winning digital strategy roadmap
  • Insider tips to continuous innovation that every business leader can us