Overcoming Channel Conflict to Fuel Direct-to-Consumer Business
Channel conflict has been top of mind for many manufacturers. And it has become an even bigger priority since the start of the pandemic that fundamentally disrupted how companies sell their goods and services. Getting direct consumer feedback and being in charge of their own destiny is what prompted many manufacturers to take the plunge and get their DTC business started. Yet channel conflict hasn’t been resolved and is oftentimes hurting the DTC business.
In this pre-recorded discussion, commerce leaders explore ways to build strong effective commerce teams and tactics other practitioners have used to successfully manage channel conflict and achieve double-digit growth business.