B2B Marketplaces: The mega trend everyone is betting on. Are you in?
The top online marketplaces in the world sold $2.03 trillion in 2019. Third party sellers accounted for 50% of Amazon’s revenue for the same year. In addition, over 200,000 businesses are selling to over 2 million unique customers via Amazon Business. The growth of marketplace ecommerce has many businesses evaluating a marketplace-first strategy to sustain market share and set them apart from the competition. Could launching your own B2B marketplace be the digital strategy you have been looking for?
In our pre-recorded episode, listen in as industry experts Andy Hoar, Mike Powers and Dwayne Doshier explore how marketplaces can reduce B2B buying complexity, mitigate channel conflict between distributors & manufacturers and resolve organizational challenges with onboarding suppliers at scale.
Viewers will learn:
- What a B2B marketplace is and why you should care
- First-hand examples of successful shifts to a marketplace
- How to evaluate whether a marketplace is the right business model for your company;
CEO, Paradigm B2B
Director of eCommerce & Digital Marketing, Alaska Rubber Group
Director of Strategic Consulting, Gorilla Group
Moderator – VP of Marketing, North America