Under Armour focuses on digital strategy with VTEX to grow
The sporting goods brand had a 35% growth in its ecommerce conversion rate in Brazil after adopting VTEX as its platform, which was implemented in record time March 16, 2022
SÃO PAULO, March 16, 2022 – Over the past years, ecommerce has become an indispensable part of the global retail framework. According to a recent McKinsey on Sports Goods report, two key facts related to online sales are set to shape the sporting-goods industry in 2022: over 80% of consumers use online channels to search for products, and approximately 45% of sales in 2021 were made through online channels, even after lockdown restrictions were eased and physical stores reopened. Confirming this trend, Under Armor, a sporting goods brand present in more than 100 countries, has ecommerce as a protagonist of its strategy in Brazil. In this context, the brand has migrated its digital commerce website to the VTEX platform, and due to the improvements made, it has already achieved a 35% increase in the sales conversion rate.
The solutions offered by VTEX (NYSE: VTEX) – the enterprise digital commerce platform for premier brands and retailers, the leader in accelerating the digital commerce transformation in Latin America and now expanding globally – have enabled the improvement of the consumer journey across all touchpoints. An important highlight is that the entire implementation process of the platform took only 90 days.
“With VTEX, we have achieved expressive growth in the top and bottom lines,” says Ewerton Ramos, Ecommerce executive director at Vulcabras, owner of Under Armor in Brazil. “It was possible to centralize the management of products, inventories, prices, promotions, and the integration with partners in a single platform without making any changes to the system interface.” Ramos concludes: “The Brazilian consumers have a great passion for the Under Armor brand, making the evolution of our digital strategy a key to giving access to our products in such a big country as Brazil.”
Aiming for ecommerce to be one of the main destinations for its consumers in the mid and long-term, Under Armor seeks to take a step further in its innovation plan with the omnichannel operation. The integration between ecommerce and physical stores will allow endless aisle strategies and options such as “click and collect” or “ship from store,” functionalities considered essential by the brand for the consolidation of its digital business.
“We’ve accepted the ambitious mission of increasing ecommerce performance for Under Armor to consolidate its digital business in the market and we were delighted with the already positive first results, in addition to the short implementation time. We always work to guarantee a safer and more complete experience to all end-consumers,” says Erick Buzzi, Senior Vice President of Sales, Marketing and Alliances at VTEX Brasil.
* * * * *
About VTEX
VTEX (NYSE: VTEX) provides a software-as-a-service digital commerce platform for enterprises brands and retailers. Our platform enables customers to execute their commerce strategy, including building online stores (ecommerce), integrating and managing orders across different channels, and creating marketplaces to sell products from third-party vendors. Founded in Brazil, VTEX has been a leader in accelerating the digital commerce transformation in Latin America and is expanding globally. Our platform is engineered to enterprise-level standards and features. We are trusted by more than 2,400 customers, who rely on VTEX to connect with their consumers in a meaningful way through 3,200 active online stores in 38 countries (as of fiscal year ended on December 31, 2021).
Press Office contact
