VTEX History
VTEX, today's commerce platform of choice for bold CIOs and CEOs, started as a small Brazilian startup founded by two mechanical engineers. Here's a chronological overview of the amazing company's history.
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25 years of continued evolution in numbers
VTEX History
25 years of continued evolution our history
Humble Beginnings
Geraldo Thomaz
Founder
Mariano Gomide de Faria
Founder
VTEX was founded in Brazil as "Vitrine Têxtil", meaning "Textile Shelf", by Mariano Gomide de Faria and Geraldo Thomaz. Initially, it served as a B2B procurement platform for the textile industry. However, after encountering pronunciation challenges with international prospects, the company embraced its acronym, "VTEX," which had originally been its logo. This rebranding marked the first step in VTEX's transformation.
Founders
Geraldo Thomaz
Founder and Co-CEO
Geraldo has overseen VTEX's technological advancements and product development, ensuring the platform's continued innovation. Geraldo is a mechanical engineer and passionate about spearfishing.
Mariano Gomide de Faria
Founder and Co-CEO
Mariano has overseen VTEX's Growth (Sales & Marketing, Delivery and Support) and international expansion. Mariano is a mechanical engineer and is also passionate about spearfishing. Curious fact: Spearfishing is the sport that united both founders during the period of the Mechanical Engineering University in Rio de Janeiro, Brazil.
Late Co-founders
Gustavo Rios
Gustavo leveraged his technology background to support VTEX's evolution and has been one of the learning developers of VTEX for many years. After years of coding, Gustavo now acts as Principal Solution Architect for flagship global projects.
Curious fact: Gustavo is a heavy metal lover and a drums player. He is based in the United States, Fort Lauderdale area.
Marcelo Couto Ferreira
Marcelo played a crucial role in product development and served as Engineering Director until his early (and fair) retirement in 2022. He lives in the Miami area and dedicates his time to his family.
Curious fact: Marcelo is a big e-sport player.
Alexandre Soncini
Soncini played a key role in VTEX's expansion into the Americas, leading its entry into the U.S. market. He continues to work alongside Mariano in the Growth area of the company, focusing on strategy and corporate development. He is also a board member of Loja Integrada and Weni, independent business units owned by VTEX. He is based out of Barcelona.
Curious fact: He is a former professional race car driver.
Rafael Forte
Former President of VTEX Brazil, Rafael was instrumental in strengthening the company's operations and market position in Brazil. He led for many years the professional services area of VTEX and later became the President of VTEX Brazil. Now, Rafael works with Soncini in business and strategic development.
Curious fact: Rafael is a bass player and a music lover. He plays with his band every month in a bar in São Paulo, Brazil.
Marcos Pueyrredon
Marcos was a driving force behind VTEX's early expansion in Latin America, helping establish the company's regional leadership. Marcos was a cofounder of Latvinia, an e-commerce platform in Argentina, and left the company to join VTEX in 2012. Now, he works with Soncini in business and strategic development.
Curious fact: Marcos and his family are opera lovers, really a lover.
These global brands are nailing it with VTEX
44%
conversion rate in customized products
100
days to launch Colgate Pro and expand digital sales operations
"We are putting considerable effort into technology to deliver the best oral care marketplace for dentists, and we believe that the continued focus on product customization adds a lot of value to our dentist customers. The amazing part of this project is also the availability. Now, dentists can order any product they want, at any time. We have a broader range of delivery and covered areas, and dentists are making more orders, more frequently."
VTEX solutions used
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