Why launch a marketplace? [infographic] - VTEX | Blog - Accelerate Commerce Transformation

Why launch a marketplace? [infographic]

Kristin Schepici
Kristin
4 Jun 2020

According to DigitalCommerce360, the top online marketplaces in the world sold $2.03 trillion in 2019. Third party sellers accounted for 50% of Amazon’s revenue for the same year. The growth of marketplace ecommerce has many businesses evaluating a marketplace-first strategy to sustain market share and set them apart from the competition.

Marketplaces are the ultimate example of collaborative commerce.

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