Marketplace-first strategy: why embrace it? [infographic]
According to DigitalCommerce360, the top online marketplaces in the world sold $2.03 trillion in 2019. Third party sellers accounted for 50% of Amazon’s revenue for the same year. The growth of marketplace ecommerce has many businesses evaluating a marketplace-first strategy to sustain market share and set them apart from the competition.
Marketplaces are the ultimate example of collaborative commerce.
For more on marketplaces, visit here.