Why launch a marketplace? [infographic]

According to DigitalCommerce360, the top online marketplaces in the world sold $2.03 trillion in 2019. Third party sellers accounted for 50% of Amazon’s revenue for the same year. The growth of marketplace ecommerce has many businesses evaluating a marketplace-first strategy to sustain market share and set them apart from the competition.

Marketplaces are the ultimate example of collaborative commerce.

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Written by Kristin Schepici

As a highly organized and metrics-driven senior marketing professional, Kristin has been working with both internal and external stakeholders on a global scale. She possesses a solid track record and a passion for content and digital marketing that positively impacts the bottom-line and business objectives.