Strategy

What to know before exploring a marketplace business model [video]

Kristin Schepici
Kristin Schepici June 26, 2020
What to know before exploring a marketplace business model [video]

In this short video, Ana Milevskaja, VP, Marketing, VTEX, gets the scoop from Evan Klein, President & CEO, Zaelab, on how businesses should approach the online marketplace business model.

Evan stresses the importance of having a trusted partner to support that journey and focusing in on an MVP (minimum viable product). This allows companies to bring the product to market quickly, learn from that product, and iterate quickly. All of which is absolutely critical for marketplace success.

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