In this short video, Ana Milevskaja, VP, Marketing, VTEX, gets the scoop from Evan Klein, President & CEO, Zaelab, on how businesses should approach the online marketplace business model.
Evan stresses the importance of having a trusted partner to support that journey and focusing in on an MVP (minimum viable product). This allows companies to bring the product to market quickly, learn from that product, and iterate quickly. All of which is absolutely critical for marketplace success.
DISCLAIMER: It is important to note that historical financial information or operational KPIs may not be comparable with publicly-filed information at SEC, since VTEX did not report its financials in accordance with International Financial Reporting Standards (IFRS) prior to 2019 and certain KPI definitions may differ from publicly-filed information. You are cautioned not to place undue reliance on figures published before July 21st, 2021 as they may not be comparable to the metrics disclosed from the IPO onwards.
As a highly organized and metrics-driven senior marketing professional, Kristin has been working with both internal and external stakeholders on a global scale. She possesses a solid track record and a passion for content and digital marketing that positively impacts the bottom-line and business objectives.