VTEX Blog - VTEX Releases New White Paper On The Fashion Industry!

VTEX Releases New White Paper On The Fashion Industry!

Alexandre Soncini
1 Feb 2017

VTEX has just announced the release of a carefully curated white paper that centers on the fashion industry. As VTEX continues their growth into the global market, this white paper offers detailed, pertinent information for retailers in the fashion industry. It facilitates current trends retailers are experiencing, what is going on at the in-store channels, and how it all pertains to digital commerce.

The goal of this white paper is to provide a great resource in regards to marketing, and reporting of the industry as VTEX is highly-versed in the fashion industry. VTEX currently holds a substantial percentage of the market share in select emerging markets at 84%, and with this experience comes a great amount of industry insight. Sites run on the VTEX platform accounted for in upwards of $2 billion during 2016, and the company has gained exceptional amounts of insight on the trends and tendencies of those operating in the fashion industry. This whitepaper offers a more in-depth look at the market trends occurring in the fashion industry from a retailer’s point of view.

During the content development we had the collaboration of One Rockwell digital agency, whose exclusive portfolio of clients includes Sam Edelman, Mara Hoffman, Oscar de la Renta, Marc Fisher, Loeffler Randall, Etienne Aigner, Eberjey, and Calypso St. Barth, brings an impressive range of industry experience that has provided exceptional content to this white paper.

“The fashion industry continues to be a major percentage of the overall global retail digital commerce market, and following these trends and reporting upon our own findings is especially important to our clientele, many of which are players in the online fashion retail market,”

Said Alex Soncini, GM of VTEX’s North American division. He furthered his statement with:

“Providing our clientele with the most relevant, current information regarding their markets is one of our major aims, and we are excited to be partnering with an equally innovative agency such as One Rockwell in doing so. We expect our reach to be expansive, and this white paper should prove to be very useful to those searching for sources of information.”