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Customer Magic Quadrant: The golden pot for the digital commerce engagement
Are you a marketing manager or a data scientist and want to create clusters to improve your marketing…
How to Win Millennial Customers and Influence their buying decision?
Here’s the most common answer: make your product Instagram-worthy and Millennials will follow. That’s pretty much how most…
Unboxing experience: Create something memorable for your customers!
Every purchase made from a virtual store generates expectations in the customer. It is not for nothing that…
Ways of charging on e-commerce platforms
The e-commerce platform is the central supporting pillar of a virtual store. It represents both the storefront that the user…
Wearables: the silent revolution changing the way we dress
This is the sixth article in the series on the Management Systems Revolution usher in by the Omniera.…
What experience B2B consumers expect out of brands?
The B2B e-commerce sales is prompted to soar to heights never seen before. According to a Forrester Research…
Does your eCommerce platform improve daily?
E-commerce companies are looking for ways to go above and beyond. They are trying to separate themselves from…
A virtual store without its own inventory: Can this be done?
Owners of e-commerce businesses are probably asking themselves: is it possible to reduce inventory without affecting sales? Can…
Highlights of the Guide to E-commerce Technology 2018
The Guide to E-commerce Technology 2018, produced and published by Internet Retailer, is one of the most in-depth…
Why moving to a SaaS digital commerce platform is so urgent
Every entrepreneur agrees that your choice of deployment model has an impact on the success and profitability of…
How in-memory computing will change the way we obtain information in real time
We have reached the fifth article in our series “The Revolution in management systems caused by Omniera” and…
10 things that will increase the revenue of an online store
It doesn’t matter the market segment or the size of your operation, one thing is certain: whether you…
How can I retain customers and engage them with my brand?
According to Tom Peters, the American management guru, retaining a customer can cost 40% less than finding a new one. But…
10 unbeatable benefits of the operational outsourcing of your virtual store
Logistics and reverse logistics team. Customer service team. Operations team. Integration and process change. Assembling a team. These were some of…
The impact of the Internet of Things on business management.
This is the fourth article of the series on the Revolution of Management Systems imposed by Omniera. So…
How to increase the conversion rate without a big investment in marketing?
This is what every virtual retailer asks himself. In this article, we will teach you the ropes so…
Find out how to improve customer loyalty with gamification
Will is the director of an e-commerce store. He is fully conversant with the more important concepts of…
Minimizing Platform Costs to Boost Ecommerce Profitability
Ecommerce is one of the fastest growing sectors in retail with the revenue from global online sales estimated…
AB Testing: 8 real cases
When people talk about increasing conversion rates in e-commerce, AB testing is one of the tools which come…
Redirect 301 in practice
According to a survey carried out by VTEX and Semrush in 2017, in markets like Brazil, where e-commerce has reached a higher…
Your store shouldn’t be categorized
Product categories were created on the assumption that e-commerce stores should mirror the dynamic of brick-and-mortar stores, and…
Reviews on ecommerces and its impact on marketing and sales
According to Brightlocal’s 2017 survey, “85% of consumers trust online reviews as much as they would a personal recommendation…
The applicability of Big Data to the business of Omniera
This is the third article of the series “The Revolution of management systems imposed by Omniera” In previous articles,…
Tips for your business to thrive in a world of B2B consumerization
With the demand for instant results growing with each passing day, your organization’s success hinges on your responsiveness and prompt…