Commitment to something bigger than ourselves has been a cornerstone of VTEX conduct since the beginning. The only way to consolidate our business as a successful and lasting venture is to grow with our ecosystem — our high performance is dedicated not only to what is a direct advantage for us but also to what makes our partners, our clients, and the tech industry reach new horizons. When our environment thrives, we thrive too.
That is why VTEX relies on the leaders in our Global Authority Unit (GAU) to accelerate our ecosystem. Through a wide range of bold initiatives, we provide professionals and businesses around us with tools and opportunities to make ecommerce a more diverse and innovative landscape.
On today’s episode of Beyond Predictable, Juliana Meyer has a thoughtful conversation with Natalia Zuca, the Digital Strategy Manager at GAU. Have fun as you listen to them talk about what it means to accelerate businesses and products, the importance of education as a key to new perspectives, and how diversity transforms corporate environments into inviting places for creative minds.
Graduated in Business Administration at Universidade de Brasília, Juliana Meyer has previously worked with social impact organizations in Mexico and Panama, and in a digital animation studio in London. Currently delving into the ecommerce universe as a Lead Tech Writer at VTEX, she was also one of the founding members of the tech writing community in Brazil. She’s the creator and host of The Manuscript podcast, exploring the intersection of writing and technology.
Natalia Zuca is currently the Digital Strategy Manager at the VTEX Global Authority Unit (GAU). GAU is the team responsible for accelerating projects in the digital ecosystem. She has an international academic background: Master’s in Digital Marketing and Internet Business (UBA), Executive Program in Marketing (Ohio University), Bachelor’s in Business Administration (UFOP) with additional studies completed at Stellenbosch University, UNLP, and Le Corbusier.
A full transcript of the episode is available below, as well as the following insights from the conversation:
- Planning ahead pays off. Building a future that isn’t trivial requires careful consideration for the steps to get there and commitment to seeing them through. An end goal without a set course of action usually ends up as just wishful thinking.
- However, a plan is not a prison — it’s more like a set of guidelines. Not even the most carefully crafted plans will always hold true when exposed to reality. When things go off the rails, you have to rise up to the challenge and adapt to the circumstances.
- No experience is a waste of time. Even when you swerve in a completely different direction, the things you lived and learned stay with you, and they can prove to be useful in other ways as time goes by.
- The human connections we share are what make experiences become remarkable. In a world where information is easily accessible all the time, understanding different perspectives and bonding with a wide range of people can be a more productive way to reach innovative results.
- Even the smallest action can impact someone for the better. You’ll never know how much an initiative would help the people around you (and yourself) if you don’t try it out. Meaningful transformation comes from action.
