Strategy
A direct line to shoppers: Value proposition of DTC brands
Digital commerce has been the #1 growth driver globally and locally in the US, providing a profitable path…
Strategy
Defining the direct-to-consumer value proposition
Consumer goods companies (CPG) are experiencing an unprecedented transformation led by a digitally-anchored shopper whose attention has shifted…
Strategy
Why going direct-to-consumer is table stakes and how to develop your direct-to-consumer strategy
At the turn of the year, digital commerce was the #1 growth driver both globally and locally in…
Strategy
8 Key Trends Driving Profound Digital Transformation in Consumer Goods (CPG)
Consumer goods companies are experiencing a profound digital transformation led by a digitally-anchored shopper whose attention has shifted…