Vertical Solution
Commerce for Pharma & Beauty
Build safe, compliant, and personalized shopping experiences to increase customer loyalty and lifetime value in the pharmacy and beauty markets.
The Challenge
Navigating Complexity in Highly Regulated Markets
Pharmacy and beauty brands face a unique set of challenges: strict compliance requirements, the need for personalized and guided shopping experiences, and the rising demand for omnichannel convenience. Balancing this with the need for agility, fast time-to-market, and a lower total cost of ownership requires a commerce platform built for complexity.
60%
of beauty consumers research online before buying in-store
45%
of pharmacy consumers prefer home delivery for refills
85%
of shoppers say personalization influences their purchasing decisions
70%
of consumers expect to shop socially on platforms like TikTok and WhatsApp
Key Benefits
Why pharma and beauty brands choose VTEX
Regulatory restrictions & compliance
Trade policies, controlled experiences, prescription upload & verification
Long, research-driven discovery journeys
Product comparison, filtering/sorting, product specifications, search engine
Omnichannel complexity & channel fragmentation
Ship from store, click & collect, pick & pack, geo-based store selection, order split
Subscription for chronic meds & replenishment
Subscription engine, recurring orders, order history & reordering
Proven Results
Industry leaders trust VTEX
CUSTOMER STORY
Brazil, pharmacy leader
+30%
search-originated revenue share
+25% sessions of search results — powered by advanced merchandising rules and synonym/need-based search (e.g., suggesting products for "headache" or "fever")
Using context-driven merchandising rules, Pague Menos developed promotional strategies with partners for specific brands in search results.
CUSTOMER STORY
Colombia, pharmacy & medical equipment
20%
of total sales now processed through digital (up from 1% pre-pandemic)
8x order volume handled seamlessly during COVID-19 pandemic + 9% increase in digital channel sales since partnering with VTEX and restructuring their channel organization
"Having VTEX has benefited us a lot, I cannot imagine having made it through these challenging times without having a sufficiently robust platform."
— Eurice Troya, CEO de Locatel Colombia
CUSTOMER STORY
300+ stores
35%
increase in number of transactions
17% conversion uplift
"The platform migration was not only executed perfectly, but we also managed to get our numbers to rise, even exceeding our goals."
— Mariano Tordó, Gerente de Ecommerce
CUSTOMER STORY
Global beauty leader
100%
e-commerce GMV growth in Brazil
17 websites implemented in 15 months, with a 50% reduction in time-to-market for new brands
"VTEX is a strategic partner for L’Oréal in Brazil and worldwide. The platform allows us to accelerate the digital transformation of our brands and strengthen our D2C strategy."
— Jean-Paul Agon, CEO da L’Oréal
Solution Architecture
Built for Composable and Speed
VTEX’s architecture allows you to integrate and extend your commerce ecosystem with ease. Connect your existing systems and add new capabilities as your business grows.
Accelerate Your Transformation
Your Digital Roadmap with VTEX
VTEX helps you evolve your digital commerce capabilities in phases, from a strong foundation to full omnichannel expansion and intelligent commerce. Start where you are and scale at your own pace.
Digital Foundation
Launch B2C and B2B ecommerce capabilities with a strong foundation for growth.
Omnichannel Expansion
Unify online and offline channels for a seamless customer experience.
Intelligent Commerce
Leverage data and AI to personalize experiences and drive efficiency.
Platform Capabilities
One Platform to Power Your Entire Business
VTEX provides a complete commerce infrastructure to unify your channels, streamline operations, and deliver exceptional customer experiences.
Composable Commerce
Build the exact solution your business needs with our composable commerce platform. Mix and match components to create unique experiences.
Learn moreMarketplace & Seller Hub
Expand your reach and assortment by selling third-party products. Manage sellers, products, and orders seamlessly with our centralized Seller Hub.
Learn moreOrder Management (OMS)
Orchestrate orders across multiple channels and fulfillment locations. Get a unified view of inventory and automate order workflows for efficiency.
Learn moreB2B Commerce
Serve the complex needs of B2B buyers with personalized catalogs, tiered pricing, quotes, and self-service account management tools.
Learn moreConsumer Trends
Evolving consumer expectations driving pharma and beauty commerce
Customer Self-Service (D2C)
Greater emphasis on customer self-service — shoppers expect to browse, compare, and reorder independently without friction.
Hyper Personalization
Personalization through skin type, tone, and routine matching — moving beyond generic recommendations to individualized experiences.
Seamless Omnichannel
Immersive omnichannel journeys with seamless logistics — customers expect the same experience whether shopping online, in-store, or via mobile.
Authenticity & Social Proof
Greater emphasis on authenticity, reviews, and influencer validation — trust signals are essential for high-consideration beauty purchases.
The Cost of Inaction
Failure to adapt is not an option
Delaying digital transformation in pharma and beauty means losing revenue to more agile competitors, struggling with regulatory compliance, and failing to meet customer expectations for personalized, omnichannel experiences. A legacy platform can lead to increased operational costs, an inability to innovate, and a disconnect from your customer base.
Loss of Market Share
Competitors with better digital experiences will capture your customers.
Compliance Risks
Outdated platforms struggle to keep up with changing regulations.
Data Silos
Lack of a unified customer view prevents personalization and insight.
Ready to transform your Pharma & Beauty business?
Discover how VTEX’s commerce platform can help you build compliant, personalized, and high-converting shopping experiences. Schedule a demo with our experts today.
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