For over 70 years, Elektra has been a leading provider of financial services and specialized retail in Latin America, as well as a short-term, non-bank loan provider in the US. With over 6,000 points of contact, the Mexican multinational company offers a people-first approach that promotes financial inclusion and improves the quality of life for its customers.
In 2019, Elektra decided to invest in a new ecommerce platform that would allow it to offer a more unified and personalized customer experience. The company chose VTEX as its partner, and the results have been impressive.
The challenge: a disconnected customer experience
Before replatforming to VTEX, Elektra’s ecommerce platform was disconnected from its physical stores. This meant that customers could not easily move between channels, and the company was unable to get a single view of its customers. This led to a number of challenges, including:
- Inconsistent pricing and promotions between channels
- Lack of personalization
- Inability to offer omnichannel services, such as click-and-collect and ship-from-store
The solution: a unified commerce platform
VTEX provided Elektra with a unified commerce platform that allowed it to connect its online and offline channels. This gave the company a single view of its customers and allowed it to offer a more personalized and seamless experience. Some of the key features of the VTEX platform that have been beneficial for Elektra include:
- Headless commerce architecture: This allows Elektra to decouple its frontend from its backend, giving it the flexibility to create custom experiences for its customers.
- Omnichannel capabilities: VTEX’s omnichannel capabilities allow Elektra to offer a variety of services that bridge the gap between its online and offline channels, such as click-and-collect, ship-from-store, and endless aisle.
- Multi-tenant architecture: This allows Elektra to manage all of its brands and regions from a single platform.
The results: a 378% increase in online orders
Since replatforming to VTEX, Elektra has seen a significant increase in its online sales. In the first year after implementation, the company’s online orders grew by 378%. This growth has been driven by a number of factors, including:
- Improved customer experience: The unified commerce platform has allowed Elektra to offer a more personalized and seamless experience, which has led to increased customer satisfaction and loyalty.
- Increased agility: The headless commerce architecture has given Elektra the agility to quickly and easily adapt to changing market conditions.
- New revenue streams: The omnichannel capabilities have allowed Elektra to create new revenue streams, such as click-and-collect and ship-from-store.
In addition to the impressive growth in online orders, Elektra has also seen a number of other benefits from replatforming to VTEX, including:
- Reduced costs: The multi-tenant architecture has helped Elektra to reduce its IT costs.
- Increased efficiency: The unified commerce platform has helped Elektra to improve its operational efficiency.
- Improved decision-making: The single view of the customer has given Elektra the insights it needs to make better decisions about its business.
The future: continued growth and innovation
Elektra is committed to continued growth and innovation, and VTEX is a key partner in this journey. The company plans to use the VTEX platform to:
- Expand into new markets
- Launch new products and services
- Continue to improve the customer experience
By partnering with VTEX, Elektra is well-positioned to continue its success in the years to come.
