Oster: The recipe toward constant digital evolution

How the leading kitchen appliances brand blazed a trail in LATAM with a flexible digital commerce platform.

Adapting sales channels to new customer demands and digital commerce trends. 

In 2016, Oster wanted to ramp up its digital commerce channels, with a special focus on selling directly to consumers. The brand had previously flirted with ecommerce, but there was great room for improvement, especially when it came to matching local markets’ specificities. Thus, it looked towards a digital commerce platform that was flexible enough to match the brand’s desire for constant progress. Oster settled upon the VTEX Commerce Platform and didn’t look back.

Since then, Oster has set up various DTC, B2B and B2B2C digital commerce operations in Argentina, Brazil, Chile, Colombia, Mexico and Peru. All these stores take full advantage of VTEX’s arsenal of features, which allowed the brand to grow phenomenally in the region, especially after the rise of ecommerce during the coronavirus pandemic. One such feature is live shopping, recently trialed in the Chilean operation. 

In the future, Oster will continue to consolidate its DTC channels, while centralizing and optimizing all other operations, always with the customer’s convenience in mind. 

“We have been working with VTEX for around five years now and from the beginning we saw that it had the flexibility we needed. This is VTEX’s strongest value and what counts for Oster the most.”

Jay Suarez, Global Business Development Manager LATAM at Newell Brands

This Commerce Story will uncover:

  • How Oster adapted its many sales channels to new customer demands;
  • How Oster has benefitted from unparalleled security, stability and scalability;
  • How Oster can easily manage DTC, B2B and B2B2C digital commerce operations, while also integrating into external marketplaces;
  • How Oster scored great results during big retail events;
  • How Oster is embracing new trends such as live shopping.
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