As the grocery industry continues its shift towards digital commerce, retailers are facing a critical challenge: how to remain profitable while meeting the ever-growing consumer demand for convenience and personalization. To stay competitive, grocers must adopt strategies that strike a balance between operational efficiency and customer satisfaction, leveraging the power of digital tools and innovations. A recent report commissioned by RETHINK Retail (utilizing survey data from VTEX) identified four key factors for grocery retailers to consider.
Convenience is a key component of the customer experience for grocery retailers. Consumers are becoming increasingly reliant on services like Buy Online, Pickup In-Store (BOPIS) and same-day delivery. In fact, a recent VTEX survey showed that 60% of shoppers prefer to have their grocery order delivered to their homes. But while these services cater to shopper expectations, they’ve traditionally been difficult to execute profitably. Fortunately, advancements in fulfillment tools, such as micro-fulfillment centers and optimized picking systems, are helping retailers meet these demands more efficiently—reducing costs and increasing order capacity.
Online grocery customers prefer expansive product assortments. To achieve greater variety without taking on more cost, grocery retailers should consider implementing marketplace models. By partnering with third-party sellers, grocers can offer a broader range of products without the burden of carrying excess inventory. These tools provide retailers the flexibility to meet the customer’s expectation for a variety of options while still capturing higher-margin sales.
“One area that has allowed us to expand assortment with no exposure to inventory carrying costs is allowing our online site to behave as a marketplace,” said Vince Colatriano, Executive Vice President at HMart. “Third-party sellers can upload their products, propose prices, and submit for our review. Once approved, the products appear on our site, and we take the order while the third-party seller fulfills it. This is a growing part of our business and one we are looking to expand.”
Personalized promotions and digital ads play a crucial role in driving profitability. A well-placed homepage ad, like an in-store end-cap promotion, can significantly boost sales of high-margin products. Research also shows that conversion rates on promotions are higher when customers are shown offers personalized to their shopping habits. Grocers who integrate these efforts across their online and in-store channels create a seamless shopping experience that enhances both customer loyalty and overall sales.
Artificial intelligence (AI) can support optimized operations. Advanced analytics now enable grocers to predict customer preferences with greater accuracy, allowing for more personalized shopping experiences that drive loyalty and sales. AI-powered inventory management systems minimize waste, ensuring that stock levels are optimized to meet demand without overstocking. These efficiencies directly impact the bottom line by reducing costs and improving margins.
Implementing digital-first strategies like these will be crucial for grocery retailers looking to remain profitable in a rapidly evolving market.
For a deeper dive into how digital tools and innovations are reshaping the future of grocery retail and to learn how VTEX is empowering grocers to stay competitive and thrive in the digital age, read the full report, The Profitability Blueprint: Digital Grocery Strategies for Growth: https://bit.ly/484Z2KI
