VTEX Kicks Off the Year with Live Shopping App and CTO

NEW YORK, Feb. 1, 2022 – VTEX (NYSE: VTEX), the enterprise digital commerce platform for premier brands and retailers, today announced the launch of its new Live Shopping app, a low-code/no-code solution that enables brands and retailers to create interactive live shopping experiences for their customers. The company also announced the appointment of Fernanda Weiden as its new Chief Technology Officer (CTO).

Since its launch, the VTEX Live Shopping app has experienced rapid adoption among VTEX customers. Brands and retailers using the solution have seen average consumer online session time increase fivefold. Teams can use the Live Shopping app to plan, execute and manage live one-to-one and one-to-many events. With the VTEX Live Shopping app, consumers interact with product experts and influencers and can promote events within their own communities, bringing the interactive experiences of in-person shopping to the digital world.

The application also includes the ability to track performance of live events, including the number of participants, how many products were added to carts, average order value, likes, shares, and more. This kind of insight on consumer behavior and preferences lets brands and retailers optimize product assortment and continually improve the end-user experience, creating a virtuous cycle of higher engagement and increasing conversion by more than 30% during live events.

VTEX has seen massive growth from enterprise customers, including Whirlpool using VTEX to expand its ecommerce platform to six new countries in Europe, and Unilever working with VTEX to run a marketplace project in Spain. VTEX also continues to help companies like H&M and BMW in Chile and others all over the world expand their global footprint with unprecedented time to revenue.

In the U.S., Briggs & Stratton, the world's largest producer of engines for outdoor power equipment, selected VTEX to handle its B2B ecommerce orders, now being placed via the updated Power Portal. VTEX was selected for its ability to scale and integrate with back-end ERP systems while still providing the value of multi-tenant SaaS with built-in upgrades.

To support its continued global expansion and product innovation, VTEX appointed leading technologist Fernanda Weiden as its new Chief Technology Officer (CTO) to oversee the organization's global engineering, product and design teams. Prior to VTEX, Weiden has held executive positions at other big techs, with stints at Meta (formerly known as Facebook) and Google in the Site Reliability Engineering (SRE) area, where she was responsible for scalability, reliability, performance, and app monetization.

"I first started to follow VTEX closely in 2020 and was immediately drawn to the approach the founders, Geraldo and Mariano, have taken since the beginning -- building a strong and passionate team and an amazing product. This philosophy is why I first became an advisor," said Weiden. "VTEX's global momentum over the last year underscores the team's drive and expertise in a market dominated by legacy players and I'm grateful for the opportunity to support their continued growth."

VTEX (NYSE: VTEX) provides a software-as-a-service digital commerce platform for enterprise brands and retailers. Our platform enables our customers to execute their commerce strategy, including building online stores, integrating and managing orders across channels, and creating marketplaces to sell products from third-party vendors. Founded in Brazil, we have been a leader in accelerating the digital commerce transformation in Latin America and are expanding globally. Our platform is engineered to enterprise-level standards and features. We are trusted by more than 2,000 customers with over 2,500 active online stores across 32 countries, relying on VTEX to connect with their consumers in a meaningful way*.

*Figures as of FY ended on Dec. 31st, 2020

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