The omnichannel formula: how Grupo SOMA is connecting people and brands

In 2018, Grupo Soma opted to migrate to VTEX Commerce Platform, the first and only global, fully integrated, end-to-end commerce platform with native marketplace and OMS capabilities. By embracing an omnichannel approach, Grupo Soma saved expenses, time and efforts in their journey towards a superior shopping experience. 

Moreover, thanks to VTEX’s flexibility, Grupo Soma could achieve their ambition of creating meaningful and productive connections – between their unique brands; between the myriad of possible sales channels; between internal business areas; between their store attendants and customers; between present and future times; and even between physical and virtual experiences. 

Fulfilling that bold omnichannel vision pays off tremendously in the ever-changing retail climate. 

“If we hadn't had omnichannel, the pandemic would have been catastrophic for our company.”