How Stanley Black & Decker tailored their B2B operations to increase productivity

Key information for the challenge section

One of the most traditional players in the CPG industry, Stanley Black & Decker, has been providing tools and innovative solutions to get the job done since 1843. Known for superior quality, continual innovation, and rigorous operational discipline, it’s been heavily investing in innovation and digital excellence across all its business units.

To them, digitalizing the company means more than simply launching an e-commerce website. It means rethinking how they conduct business, engage with customers, and consider how the evolution of the world impacts their goals. This is why they selected VTEX as the perfect partner for their collaborative commerce journey.

Thinking about the business holistically has enabled Stanley Black & Decker to review its entire sales process and identify key points where technology could streamline the buying and selling processes.

If we want to keep on being the best at what we do, we need to constantly look for ways to disrupt ourselves and make sure that we push ourselves harder than any competitor would ever do.

Key information for the solution section

How tailored the buyer journey and increased seller productivity.

If we want to keep on being the best at what we do, we need to constantly look for ways to disrupt ourselves and make sure that we push ourselves harder than any competitor would ever do.

Key information for the results section

This commerce story will uncover:
What going digital means for Stanley Black & Decker
Why Stanley Black & Decker empowered their sales reps
How Stanley Black & Decker simplified complex B2B buying and selling complexity
How Stanley Black & Decker used promotions effectively
How Stanley Black & Decker got their arms around total cost of ownership

How tailored the buyer journey and increased seller productivity.