24 Categories. 24 Medals.
One Platform.

VTEX scores medals in all categories of the Paradigm B2B Combine Enterprise & Midmarket reports.
Noted for its low Total Cost of Ownership, scoring Gold in TCO in both editions.
VTEX stands out for its composable and complete solution, combining ecommerce, Order Management System (OMS), and Marketplace in a single platform.

The Paradigm B2B Combine, led by B2B commerce authority Andy Hoar, is one of the most respected benchmarks in digital commerce. And once again, VTEX proved why it leads in high-performance commerce. In the 2025 reports, VTEX medaled in all 24 categories across both the Enterprise and Midmarket editions, a testament to the strength of our composable, complete, and unified platform.

Get the report and discover what B2B brands should look for when choosing a platform built to perform at every level.

Why VTEX Stands Out as a High-Performance B2B Commerce Platform

In the 2025 Paradigm B2B Combine reports, VTEX proved its strength as a complete, high-performance commerce platform. Here's why:

Comprehensive Coverage

Medaled in all 24 categories in both the Enterprise and Midmarket Paradigm B2B Combine reports, proving consistent high performance across the board.

Integrated Offering

A composable and complete platform combining ecommerce, Order Management System (OMS), and Marketplace in a single multitenant solution.

Marketplace Leadership

Earned Gold in Marketplaces in both reports for the impressive out-of-the-box marketplace capabilities.

Order Management Excellence

Top-scored in Transaction Management for its strong, flexible OMS functionality.

Exceptional Cost Efficiency

Awarded Gold in Total Cost of Ownership (TCO) in both editions, offering exceptional cost efficiency without compromising performance.

Promotions & Upgrades

Recognized for advanced Promotions Management tools and a fast, reliable upgrade and release cycle.

2,400 customers use VTEX globally

44%

conversion rate in customized products

100

days to launch Colgate Pro and expand digital sales operations

"We are putting considerable effort into technology to deliver the best oral care marketplace for dentists, and we believe that the continued focus on product customization adds a lot of value to our dentist customers. The amazing part of this project is also the availability. Now, dentists can order any product they want, at any time. We have a broader range of delivery and covered areas, and dentists are making more orders, more frequently."

Danilo Turbiani, Ecommerce Director at Colgate-Palmolive Brazil

VTEX solutions used

B2BMarketplace

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