VTEX Blog
Discover the latest news, best practices, and success stories from the world of ecommerce and unified commerce.
190 articles found
Discover how Nagarro’s Cashmere accelerator and Maya AI shopping assistant, built on VTEX, are redefining conversational commerce for CPG brands with composable architecture and guided consultations.
Part 2 of our MasterB2B Fireside Chat episode delves deeper into the ongoing digital transformation in traditional B2B sectors.
There are moments in life when a conversation does more than inspire; it recalibrates you.That’s what happened to me in Lisbon during my interview with Rafa Nadal at VTEX Connect.No cameras. No media...
Choosing the right keywords for your ecommerce brand is an essential step toward ensuring that your ideal customer...
ecommerce, especially when selling high-ticket items, crafting an experience that clearly conveys the...
A product manager in ecommerce acts as the bridge between different teams, including marketing, design, and...
about digital transformation is everywhere! But...
One of the most reliable metrics for evaluating marketing performance is the marketing efficiency ratio (MER), which helps ecommerce managers understand how effectively their investments translate...
The Emperor's New ArchitectureLet's be brutally honest: The pure best-of-breed MACH approach has created as many problems as it has solved. What began as a crusade for technical freedom has morphed...
Grocery Ecommerce Customer Retention Strategies 2025 a Demo
An effective user interface (UI) ensures customers can easily navigate your online store. Conversely, a poor UI can create frustrations. Whether it's a confusing checkout process or trouble finding...
