New York, November 17, 2022 – VTEX (NYSE: VTEX), the enterprise digital commerce platform for premier brands, retailers, and distributors, today announced strong momentum with the success of its B2B ecommerce platform, currently in use by global brands, including Colgate, Stanley Black & Decker, Mazda, Whirlpool, Briggs & Stratton, CAE and many others. As a PCI-certified B2B SaaS solution, VTEX enables businesses to rapidly build and deploy B2B commerce sites and multi-seller marketplaces, addressing the changing dynamics of digital business operations.
Mazda Motor Europe is just one customer seeing the benefits of working with VTEX to transform its digital commerce operations. After working with VTEX to roll out the first online Vehicle Stock Locator for new cars across all UK Mazda dealerships, Mazda’s conversion rate from reservation to sales grew to more than 75%*. “This initial step in transforming our buying experience has generated some great feedback from dealers and customers,” said Matthias Sileghem, Vice President for Communications & Public Affairs at Mazda Motor Europe. “From the start, VTEX has shown incredible agility and commitment to turning our vision into reality.”
In its B2B Ecommerce in Evolution Report, Amazon Business highlighted that the vast majority (91%) of buyers prefer e-procurement over traditional methods, citing product range, competitive prices, and order speed as the top benefits. On top of that, industry experts estimate that B2B ecommerce sales will reach nearly $2.5 trillion by 2026 — a 47% increase from this year. VTEX’s B2B digital commerce platform delivers native functionalities for marketplace, distributed order management and channel management, with which it has been supporting enterprise companies from around the world to meet the growing demand for B2B ecommerce and improve profit margins.
“B2B ecommerce can be more complex than B2C. Every business has different and specific needs from the implementation to strict security protocols and data privacy,” said Mariano Gomide de Faria, founder and co-CEO of VTEX. “By offering a robust, composable solution, our mission is to support these businesses’ complexities so our customers can deliver frictionless consumer-like digital commerce experiences that support the entire B2B customer journey.”
With its native development platform, VTEX IO enables extensions, integration to back-end systems and development of custom applications. The solution can also be deployed in a headless configuration with third-party content management systems. In partnership with Amazon Web Services “AWS”, VTEX offers a true multi-tenant solution allowing clients to test new features with very low cost, thanks to its composable architecture.
VTEX’s customers have seen a significant impact to their businesses after deploying their ecommerce sites to serve B2B buyers, including:
“We invested in the VTEX technology to deliver the best oral care marketplace for dentists, and we believe that the continued focus on product customization adds a lot of value to our dentist customers. Another amazing part of this project is the availability. Now, dentists can order any product they want, at any time. We have a broader range of delivery and covered areas, and dentists are making more orders, more frequently,” says Danilo Turbiani, Ecommerce director at Colgate-Palmolive Brazil.
The VTEX digital commerce platform also received recognition from industry analyst firm Paradigm B2B in its 2022 B2B Combine: Enterprise Edition and Midmarket Edition reports. Informed by leading B2B ecommerce practitioners, VTEX received 12 medals in the mid-market edition report and 11 medals in the enterprise market report, out of 12 categories evaluated.
To learn more about VTEX’s B2B solution, visit vtex.com/us-en/b2b-commerce/.
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VTEX (NYSE: VTEX) is the enterprise digital commerce platform where global brands and retailers run their world of commerce. VTEX puts its customers’ businesses on a fast path to growth with a complete Commerce, Marketplace, and OMS solution. VTEX helps global companies build, manage and deliver native and advanced B2B, B2C, and Marketplace commerce experiences with unprecedented time to market and without complexity. As a leader in digital commerce platforms, VTEX is trusted by more than 2,400 customers, such as AbInBev, Carrefour, Colgate, Motorola and Whirlpool, having over 3,200 active online stores across 38 countries (as of FY ended on December 31st, 2021). For more information, visit www.vtex.com.
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