Auchan is partnering with VTEX to expand online presence

Bucharest, May 16th 2022 – Auchan is partnering with VTEX, the enterprise digital commerce platform for premier brands and retailers, through which it will integrate new functionalities for online shoppers in Romania. Thus, users will have an improved experience on all the devices used to shop on auchan.ro, when it comes to consulting the product offer and the methods of delivery. Consumers will also benefit from better shopping experiences and promotions with the MyCLUB Auchan loyalty card. Moreover, the possibility to activate services such as VTEX Live Shopping or subscription lists for recurring purchases will be provided in the future.

In the context of digital commerce acceleration, Auchan wants to offer its customers an excellent online shopping experience that complements the one they have in brick-and-mortar stores. The project to migrate for VTEX platform aims to complete the plan to update and improve the journey of the Auchan.ro store customers, by including comprehensive information for the listed products, which can be purchased on auchan.ro. Auchan will also expand the product range and further integrate benefits of the MyCLUB Auchan card. The company’s representatives estimate that, before the end of this year, the auchan.ro website will be fully integrated in the new platform.

“We continue to see the acceleration of digital commerce, in which we are constantly investing and will continue to do so, in order to further improve the digital experience and to better meet the expectations of our customers. We want to offer to auchan.ro customers an enjoyable, fast, and complete experience, by having adaptable shopping sessions, regardless of the device used for online purchases. By partnering with VTEX, we will have new functionalities that will simplify the purchase of favorite products, so that customers can discover the best deals. Basically, they will benefit from support at the moment they access our website, until the order has reached their homes, but they will also enjoy new services, such as live shopping or subscriptions for recurring shopping, two of the most important trends in ecommerce”, declared Teodor Șerban, Efficiency and Projects Manager at Auchan Retail Romania.

VTEX (NYSE: VTEX), the digital commerce platform for premier brands and retailers, officially entered the Romanian market in 2018. Since then, the company has strengthened its market presence by concluding partnerships with customers from different segments, offering them customized digital commerce solutions for their fields of activity. The company has also entered into strategic partnerships with multiple companies present locally to implement VTEX services and products. 

“As consumer habits and requirements change, technological solutions are evolving. The flexibility and scalability of VTEX have allowed us to offer digital commerce solutions to one of the largest food retailers in Romania, which will play an essential role in activating the company’s business strategies. VTEX’s functionalities help our customers to create an improved shopping experience for consumers by setting new online standards for a major grocery retailer,” said Cristi Movilă, Eastern Europe General Manager & EMEA SVP at VTEX.

With the VTEX platform, the auchan.ro website will be able to easily activate new functionalities, aligned with international online shopping trends, that meet the needs of consumers and offer them a more up-to-date and complex experience.

Among the innovations that will be implemented is the possibility to combine several delivery methods for the same order, also the VTEX Live Shopping App and the subscription function for recurring shopping. A current trend of the digital commerce industry, live shopping or live streaming commerce is increasingly preferred by online consumers. This represents a live presentation of the product, in which users can ask questions about the products and simply buy them during the live event, in the ecommerce of the brand or retailer.

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About Auchan

Auchan Romania has 213 stores in its portfolio, including 33 hypermarkets, 5 supermarkets and 175 MyAuchan ultra-proximity shops, 166 of these being in Petrom stations, as well as the auchan.ro online store. On www.auchan.ro, Auchan presents over 25,000 products, with customers having the possibility to acquire the orders placed online either via in-store pick-up– Click&Collect, from the store’s parking lot –, by using Auchan Drive, or by home or express delivery. Having a turnover of over EUR 1.2 billion, Auchan sets before the inhabitants of the cities hosting its stores a modern, high-quality type of commerce, with the widest product ranges and a responsible discount concept, all prices being constantly low. In 2021, Auchan was awarded the Customers’ Friend medal and the Customers’ Friend – Superior Excellence status.
Contact for Auchan: External communication department – comunicareexterna@auchan.ro 

About VTEX

VTEX (NYSE: VTEX) provides a software-as-a-service digital commerce platform for enterprise brands and retailers. Our platform enables customers to execute their commerce strategy, including building online stores (ecommerce), integrating and managing orders across different channels, and creating marketplaces to sell products from third-party vendors. Founded in Brazil, VTEX has been a leader in accelerating the digital commerce transformation in Latin America and is expanding globally. Our platform is engineered to enterprise-level standards and features. We are trusted by more than 2,400 customers, who rely on VTEX to connect with their consumers in a meaningful way through 3,200 active online stores in 38 countries (as of fiscal year ended on December 31, 2021).
Contact for VTEX: Anisoara Munteanu – anisoara.munteanu@vtex.com.br