BARCELONA, 21 January, 2021 – VTEX, recognized by Gartner as a Visionary and crowned by IDC as both a Leader and the fastest-growing global commerce platform, and Connectif, the leading marketing automation platform in Spain, are delighted to announce a partnership that will offer endless AI-driven marketing opportunities to businesses looking to connect with their target audiences in personalised yet simple ways.
As COVID-19 has heavily migrated commerce operations into the digital realm, the retail climate has become significantly more competitive. In order to remain the customer’s go-to shopping choice not only today, but also tomorrow, retailers must now embrace customer-centricity and differentiate themselves by meaningfully connecting with their target audiences. Employing customer-centric marketing strategies means that ROI can be improved by 15-20%, as 91% of consumers are more likely to shop with brands who recognize, recall, and provide them with relevant offers and recommendations.
With Connectif, VTEX vendors can easily automate repetitive marketing tasks while still preserving a highly personalised interaction with customers – on all channels. The omnichannel marketing automation tool offers businesses the ability to craft digital marketing campaigns and strategies for an infinite amount of buyer personas. The combination of real-time behavioural insights, high segmentation and numerous marketing workflows optimises the customer experience, therefore increasing conversion rates and brand loyalty, in addition to streamlining internal processes.
“This partnership will expand the range of possibilities offered to VTEX clients,” says Andrea Di Palma, CEO of Connectif. “Where VTEX provides the solidity and depth of an ecommerce management platform in all of its facets, Connectif adds the ability to reach out to customers in a personal way, thus creating more opportunities for loyalty and sales. This combination will surely prove a differentiating factor for ecommerce operations competing for the customer’s attention in an increasingly saturated market.”
Daniela Jurado, VTEX Growth Leader for Western Europe, adds: “We are extremely proud to welcome Connectif inside our ecosystem, for customer-centric marketing has never been as important as it is now. VTEX clients navigating the new normal will require an effective tool to capture and retain customers at all possible touch points. Connectif will more than meet those needs, allowing retailers to stay on top of the market.”
VTEX is a multinational tech company that provides a global, fully integrated, end-to-end commerce solution with native marketplace and OMS capabilities. We help enterprises in retail, manufacturing, wholesale, grocery, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Our modern APIs architecture and our powerful business and developer tools allow VTEX to future-proof our customers’ businesses and free them from software updates. Major brands including Whirlpool, Sony, Carrefour, Adidas, Stanley Black & Decker, AB InBev, Nestlé and Coca-Cola Andina, plus 2,500 active online stores across 32 countries, trust VTEX to accelerate and transform their commerce. Visit www.vtex.com to learn more.
Connectif personalizes the Customer Journey and increases conversion for ecommerce. Connectif integrates in minutes and provides segmentation and actionable data to seamlessly interact with clients at scale, with relevant content be it through email, web, push notifications, SMS and social networks. With offices in both Spain and Latin America, Connectif serves clients such as PcComponentes, MiFarma, DosFarma, PlanetaHuerto and Gandhi. Visit www.connectif.ai to learn more.
VTEX: Tommaso Trevisan – tommaso.trevisan@vtex.com – 0039 351 953 26 99
Connectif: info@connectif.es – 0034 968 93 55 20
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