B2C Commerce

Composable by design, complete by nature: your ultimate B2C solution

Transform your B2C commerce into everything you've envisioned with VTEX.

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Composable by design, complete by nature: your ultimate B2C solution.

Powering B2C commerce for leading brands worldwide

Handle over 500 orders per second

Eliminate performance bottlenecks even during peak seasons

Build and scale a high-performing B2C store

Our platform equips you with everything you need to excel in B2C commerce. Follow these three steps to build, manage, and grow your online business confidently.

Craft your storefront

Step 1: Craft your storefront

Break free from cookie-cutter designs. VTEX’s flexible storefront tools let you build a unique B2C experience in half the time.

Streamline your operations

Step 2: Streamline your operations

Automate workflows with VTEX’s integrated tools. Let our platform handle the complexities of your B2C operations, so you can focus on what drives business growth.

Scale smarter, not harder

Step 3: Scale smarter, not harder

Understand your customers and business better with VTEX’s powerful analytics. Track key metrics, spot trends, and make data-driven decisions to scale your success.

b2c business

VTEX empowers you to build, optimise, and grow your B2C business with complete freedom.

The driving force behind your B2C vision

From catalog management to order fulfillment, our backend capabilities drive your B2C success.

  • Catalog management

    Build a stunning product catalog that showcases your brand and boosts sales. VTEX’s intuitive interface allows you to easily add products, manage variations, upload images, and organise them for seamless browsing.

  • Inventory visibility

    Gain real-time insights into inventory across all channels. Track stock levels, receive alerts, and manage multiple warehouses effortlessly. Prevent stockouts, reduce lost sales, and meet customer demand with VTEX.

  • Promotions & pricing

    Drive sales with targeted promotions and flexible pricing. Craft compelling discounts, personalized offers, and bundled deals to incentivize purchases and increase conversions.

Content management

The storefront that realizes your B2C vision

Design without limits, personalize effortlessly, and scale with confidence. VTEX makes it possible.

  • Content management

    Create a seamless browsing experience with VTEX’s flexible navigation tools. Design clear menus, organise products, and optimise discovery effortlessly.

  • AI-powered search

    Help customers find what they need with VTEX’s advanced search. Our intelligent search understands natural language, predicts intent, and provides accurate results—even with typos.

  • Frictionless checkout

    Maximise conversions with VTEX’s optimised checkout. Streamlined steps and one-click purchasing with SmartCheckout™ make it easy for customers to complete their purchase and drive your sales.

Content management

Power all B2C models

Go beyond traditional B2C commerce with direct-to-consumer, omnichannel retail, and marketplace strategies on a platform that adapts to every business model.

B2C Commerce
B2C Commerce

Enable seamless online shopping with VTEX. Manage product catalogs, optimise checkout, and use AI-powered search to boost conversions and enhance customer satisfaction.

Learn how global brands are boosting B2C sales with VTEX

Panasonic Logo

15%

increase in conversion rates after the platform migration

5x

increase in online store revenue

TFG

73%

increase in multi-brand orders with a unified B2C platform

35%

of total online sales coming from app sales

Jeffers Pet Logo

42%

increase in sales per impression

64%

increase in conversion on optimised SKUs

SONY Logo

40%

increase in conversion rates

37

countries going live in just 10 months

IDC

Leader in B2C Digital Commerce

VTEX was named a Leader in B2C Digital Commerce by the 2024 IDC MarketScape. Find out why we're leading the way.

Composable, complete, and built for B2C

Expand your commerce capabilities with VTEX. From omnichannel to marketplace, we provide the tools to scale your vision.

Order Management System

Order Management System

Streamline fulfillment and optimise inventory with our integrated OMS.

Marketplace

Marketplace

Launch your own B2C marketplace to expand product range and reach.

Headless Commerce

Headless Commerce

Create custom B2C experiences with headless architecture.

VTEX IO

VTEX IO

Customize VTEX with apps built on our development platform.

Your path to B2C excellence starts with the right technology