Last Black Friday, and 2020 as a whole, saw a change in how we handle our S&OP (Sales & Operations Planning). It is time to seize the opportunity as more and more consumers shop online. That’s why it’s never too early to start thinking, discussing, and planning your Black Friday/Cyber Monday and holiday promotional strategy.
Listen in as former Tommy Hilfiger VP of ecommerce and current VTEX CMO, Jared Blank along with Thiago Garcia, VP, Customer Experience, VTEX, discuss with like-minded executives how best to prepare for the 2021 holiday shopping season.
Start planning your 2021 holiday season now.
Viewers of this session will learn:
- What trends from last Black Friday/Cyber Monday will we see continue this year?
- Will supply chains still be disrupted? How are companies approaching inventory planning?
- Will we see the boost in October sales that we saw last year, or will buyers return to previous holiday shopping patterns?