Pit Stop USA Selects DMI and VTEX to take their ecommerce business to the next level

August 4, 2021

BETHESDA, MD – August 4, 2021 – DMI, a global leader in providing intelligent digital solutions, announces it has been selected by Pit Stop USA to conduct a complete commerce transformation. Pit Stop USA is a leading online retailer to the circle track, drag racing and high-performance markets. Pit Stop USA chose DMI and VTEX, the world’s fastest-growing1 commerce platform with native marketplace and order management capabilities, to help transform their ecommerce business to continue helping their customers “live like legends.”

“We understand how important convenience is in today’s world and the critical role that digital solutions play in meeting consumer needs,” says Ed Coughenour, president of Pit Stop USA. “Our partnership with DMI and VTEX will allow us to enhance the online experience for our customers.”

Founded in 1998 by Ed Coughenour, Pit Stop USA was initially created as a one-stop online shopping website for racers. In 2002, the company’s first website was launched, innovating the motorsports retail channel and serving as one of the first retail stores for online motorsports.

“Pit Stop USA is focused on providing their customers with the optimal shopping experience, and our teams at DMI and VTEX are excited to partner with them to bring the customer’s experience to a whole new level,” said Jeff Oh, VP of Sales at DMI. “The relaunched site will bring Pitstop’s customer experience to a new level leveraging VTEX’s modern framework and will allow Pitstop to scale its business quickly while easily adapting to new customer demands that emerge in an ever-changing digital landscape.”

Already a leader in the industry, Pit Stop USA is embracing this innovative digital transformation to even further meet the needs of its customers and enhance the shopping experience. The website relaunch is expected to be complete by the end of the year.

“Customer experience is something we’re all passionate about,” says Amit Shah, chief strategy officer and U.S. general manager at VTEX. “We’re excited that Pit Stop USA has selected VTEX as the best platform to provide a digital experience that will delight their customers.  We’re looking forward to working alongside DMI to support Pit Stop USA’s efforts to provide better service for their customers and to develop new business models, including marketplace, to help drive future growth.”

Both DMI and VTEX are members of the MACH (Microservices-based, API-first, Cloud-native, SaaS and Headless) Alliance, a non-profit organization dedicated to advocating for open, best-of-breed technology ecosystems. VTEX is currently the only MACH Certified member to offer a marketplace platform for enterprise organizations that seek to launch and run their own online marketplace.


1 IDC Worldwide Digital Commerce Applications Market Shares, 2019: Headless Commerce Goes Mainstream

About Pit Stop USA

Pit Stop USA was founded as a one-stop online shopping website for racers. The company launched its website with the idea of innovating the motorsports retail channel. In doing so, PitStop USA was one of the first retail stores for online motorsports. Today, PitStopUSA.com is home to over 125,000 products from more than 650 brands and has paved the future for other retailers in the motorsports industry. 

About DMI

DMI is a global technology solutions company that specializes in digital strategy, design, transformation and support. Utilizing expertise from six unique DMI Groups, in the areas of AI & Analytics, Commerce, Experience, Managed Services, Transformation, and Government, DMI delivers intelligent digital transformation solutions that meet organizations where they are. Born digital, DMI has been delivering mission-critical, enterprise grade solutions since 2002 for more than a hundred Fortune 1,000 enterprises and all fifteen U.S. Federal Departments. DMI has grown to 2,000+ employees globally and has been continually recognized by top industry analysts as market leader as well as a Top Place to Work by the Washington Post.  www.DMInc.com

About VTEX

VTEX provides a software-as-a-service digital commerce platform for enterprise brands and retailers. Our platform enables our customers to execute their commerce strategy, including building online stores, integrating, and managing orders across channels, and creating marketplaces to sell products from third-party vendors. Founded in Brazil, we have been a leader in accelerating the digital commerce transformation in Latin America and are expanding globally. Our platform is engineered to enterprise-level standards and functionality, and we are trusted by more than 2,000 customers with over 2,500 active online stores across 32 countries to connect with their consumers in a meaningful way. www.vtex.com

Media Contact:
Lara Plathe
Strategic America

August 4, 2021