Consumer Packaged Goods: The Road Ahead (Part Two) Consumer packaged goods (CPG) companies are experiencing an unprecedented transformation led by digitally-anchored shoppers whose attention has shifted to the immediacy, convenience and value of online shopping. There are unlimited growth opportunities across retail, especially in the direct-to-consumer segment of the consumer packaged goods industry.  Launching direct-to-consumer … Continue reading Defining the Direct-to-Consumer (DTC) Value Proposition