The Road Ahead for CPG Brands, Part 2

Part 2: Defining the Direct-to-Consumer (DTC) Value Proposition In part one of this two-part executive brief, we discussed the strategic reasons consumer goods brands should prioritize a direct-to-consumer business model. Here, in part two, Defining the Direct-to-Consumer (DTC) Value Proposition, we outline a framework for defining successful DTC value propositions and alignment for a successful … Continue reading The Road Ahead for CPG Brands, Part 2