Updated connector enables brands and retailers to gain customer insights to personalize ads and increase conversion rates
New York, July 26, 2022 – VTEX, the enterprise digital commerce platform for global brands and retailers, announced an update to its connector integrating with Meta’s platforms Facebook and Instagram to boost retail sales. The new feature improves the connection between ecommerce websites and their ads on social networks, increasing the conversion rate from the beginning of the customer journey. This helps retailers gain better visibility and insights into their campaign audiences and marketing activities. The updated connector also helps increase conversion rates by reaching potential buyers with personalized ads.
“This enhanced connector further improves the integration between the VTEX platform and Meta’s platforms, reinforcing our commitment to turn our system into a single-control panel to manage all our customers’ business strategies. The first version of this integration, launched last year, has already produced some significant improvements. With these new features, our customers can benefit even more,” said Geraldo Thomaz, founder and co-CEO of VTEX.
New and enhanced capabilities within the Facebook connector include:
With the connector update, the chances of ad approval by Facebook are also optimized, as the suggested campaigns are more adequate to the guidelines assessed by the company.
VTEX customers worldwide, including Carrefour, C&A, Lenovo, Philips, Samsung, Walmart, and Whirlpool have already downloaded the first CAPI version.
For more information, go to the VTEX developers page: bit.ly/FBCAPI.