VTEX Accelerates US Expansion with the Acquisition of UniteUVTEX takes a big step in the US market towards further integration capabilities, boosting its unified commerce cloud offering. January 6, 2019
New York, NY–January 13, 2019 — VTEX, a multinational tech company that provides a global, fully integrated, end-to-end commerce solution, today announced that it has acquired UniteU® eCommerce Platform as part of the company’s efforts to expand rapidly within the US market. This move will enable VTEX to further leverage its comprehensive front-end platform and core capabilities, and combine that with UniteU’s current Unified Commerce Data Hub™ and integrations.
This acquisition further strengthen VTEX’s presence in the region, leveraging 18 years of UniteU’s experience in the US and Canadian markets, as well as working alongside native integration systems like Retail Pro® and Microsoft Dynamics NAV to offer a better, more robust unified commerce solution. VTEX is widely known for its agile, elastic infrastructure, which enables it to support the needs of high-volume brands and retailers globally. VTEX is currently the digital commerce platform of choice for 2,400+ online stores in over 28 countries, with a broad range of clients such as Sony, Walmart, Whirlpool, L’Óreal, Pandora, Avon, among many others.
With UniteU’s technology fully integrated across the VTEX platform, customers will be able to connect and aggregate disparate data sources across their commerce operations. This enables excellent transparency of information between the systems necessary to implement unified commerce capabilities such as the ability to ship from store, ship to store, buy online and pick up in store, and work with the platform’s distributed order management to optimize inventory and improve customer experience.
“The acquisition of UniteU reinforces our strategy of expanding in the USA,” stated Alex Soncini, VTEX North America GM. “Unifying retailers’ systems for a seamless, unified online and B&M [brick and mortar] operation is a common agenda for both companies. With this purchase, we are getting the best of both companies: an innovative headless commerce platform powered by a serverless front-end environment, which is now combined with a powerful unified commerce data hub,” said Soncini.
This move enables VTEX to capitalize on the combined experience of both companies, who each have 18 years of experience in the digital commerce industry. This allows VTEX to continue its aggressive expansion by offering the latest digital and unified commerce solutions with a powerful data hub that integrates natively with POSs, ERPs, CRMs, and WMSs systems.
Soumen Das, founder and former CEO of UniteU, who will be joining the VTEX US team as a senior VP of the company, views the acquisition by VTEX as a wholly positive endeavor to ensure continued growth in the global digital commerce marketplace. “While our combined 36 years of experience has proven our technological excellence, with VTEX’s global footprint and years of experience in front-end and global commerce, we will be able to support our clients much more thoroughly,” Das explained. “Combining the strengths of both companies ensures a more powerful presence that can serve digital commerce needs directly and optimally.”
“US retailers and brands now have the best of two worlds: a powerful data hub that will be natively integrated with an amazing front-end cloud commerce platform,” added Das.
For VTEX, whose focus remains on delivering a Software as a Service cloud commerce platform for brands and retailers selling between $10M and $300M online, the acquisition of UniteU will allow them to offer dozens of out-of-the-box integrations. Among these, are integrations with Retail Pro, Microsoft Dynamics NAV, AX, Netsuite, Lightspeed, among other POSs, ERPs, CRMs, and WMSs systems, in addition to marketplaces like Amazon and eBay. As of 2018, VTEX is now recognized and ranked on Gartner’s Magic Quadrant for Digital Commerce, as well as a major player on the IDC MarketScape Worldwide SaaS and Cloud-Enabled B2C Digital Commerce Platforms.
VTEX is a multinational tech company that provides a global, fully integrated, end-to-end commerce solution with native marketplace and OMS capabilities. We help enterprises in retail, manufacturing, wholesale, grocery, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Our modern APIs architecture and our powerful business and developer tools allow VTEX to future-proof our customers’ businesses and free them from software updates. Major brands including Whirlpool, Sony, Carrefour, Adidas, Stanley Black & Decker, AB InBev, Nestlé and Coca-Cola Andina, plus 2,500 active online stores across 32 countries, trust VTEX to accelerate and transform their commerce. Visit www.vtex.com to learn more.