Horse Network and Equishopper leverage VTEX Collaborative Commerce Platform to offer the first ever equestrian-focused online marketplace - VTEX

Horse Network and Equishopper leverage VTEX Collaborative Commerce Platform to offer the first ever equestrian-focused online marketplace

A modern lifestyle platform, Equishopper brings community, content and commerce together in one vibrant online space. May 26, 2020

Lexington, KY, May 22, 2020 — Horse Network and Equishopper announce their partnership and launch of Equishopper — an unparalleled online community that unites Equestrian Shoppers, Brands, Professional Services and related entities in a way never before seen. The all new, comprehensive digital platform combines a modern online shopping experience with supportive and entertaining editorial to empower shoppers and help brands and services reach engaged audiences. Understanding the needs and joys of equestrians, the Equishopper system also provides an easy way to connect relevant and needed professional services with the people who are most interested. 

Equishopper leverages the VTEX collaborative commerce platform with native marketplace and order management capabilities for a rapid time-to-revenue and a remarkable customer experience. It is accomplished through VTEX’s headless microservices-based architecture that allows for decoupling of the front-end from the back-end to deliver the best customer experience possible. Horse Network was the perfect community to showcase the fully integrated capabilities of the marketplace-commerce-OMS solution. 

FOR THE EQUESTRIAN SHOPPER — Convenient shopping features, related services and contextual content 

Equishopper features everything from breeches and boots, bits and bridles, stable and transport supplies to lifestyle and pet products, equestrian professional services and much more. Shoppers will find detailed product descriptions on collections from over 200 top brands; efficient and extensive product search filters, pricing and shipping options; informative and entertaining videos, podcasts, articles, reviews, and social discussion; plus reviews. It’s like shopping with your barn buddies without leaving the house! 

  • Expert product guides and educational insight, reviews from shoppers
  • Extensive product feature filters  
  • Pair It To Wear It” curated collections of products that coordinate together 
  • Live chat and telephone customer service support 
  • Ongoing promotions and specials for Horse Network & Equishopper subscribers 
  • International shipping (USA & Canada at launch, EU & most of South America after launch) 
  • Equestrian Professional Services Profiles 

FOR EQUESTRIAN BRANDS — Modern online merchandising, turnkey marketing campaigns, featured positions, product support content 

The partnership of Horse Network and Equishopper gives brands an unprecedented opportunity to enhance their online brand and product presentation, execute multi-media online merchandising, and leverage multiple digital channels. Exclusive to the platform, video and digital marketing enhancement packages are available from Horse Network as well as premium feature brand marketing packages through Equishopper. 

Brands will appreciate these digital features to help differentiate themselves and their products:

  • Optimal brand management 
  • Customizable catalogs of products and brand groupings
  • Enhanced brand pages with multiple layouts to choose from
  • Optimized product feature and spec information 
  • Sponsored brand and product listings for increased audience reach 
  • Turnkey promotions 
  • Online and toll-free customer support 
  • Ongoing data reporting for optimization 
  • International reach 

All brand and product information is SEO optimized for best search results. 

Also, Equishopper’s parent company, BrandNexity Commerce Group offers brands end-to-end 3PL warehousing services, shipping and returns management, as well as other eCommerce optimization services that make Equishopper a great place to launch a new business or a new brand. 

FOR EQUESTRIAN PROFESSIONAL SERVICES — FREE listing with video and images, high reach and direct connection to new customers offers a LinkedIn style professional services community, making it a comprehensive source for equine-related products and services online where industry professionals can promote and grow their businesses: 

  • FREE connection to new customers 
  • Easy to create personalized professional web page 
  • Optional promotion packages for increased audience reach 

As Horse Network continues to expand its platform audience offering, we look for partners that hold the same vision of elevating equestrian experiences to mainstream standards. Horse Network is on a bold growth path to be your primary destination for all things connected to the lifestyle and horses we love. We’re thrilled to welcome Equishopper into the fold.” Carley Sparks, Editor in Chief. 

We have applied our 20+ years of eCommerce experience and equestrian heritage to build the Equishopper marketplace platform utilizing the most desired features in modern eCommerce. These features are coordinated with what our teams know are meaningful to equestrian audiences and related business entities. It was a perfect match to collaborate with the very progressive Horse Network who continues to push forward with distinguished editorial and video content that resonates with diverse equestrian audiences.” Chris Duggan, CEO BrandNexity Commerce Group, parent company of Equishopper. 

“Marketplaces are quickly gaining traction in the retail space, and it’s important for marketplace operators to have out of the box, scalable and easy to use solutions. That’s why we’re thrilled to join forces with Horse Network and Equishopper to build a marketplace that’s going to reliably serve the equestrian community. Our collaborative commerce approach encompassing commerce, marketplace and order management capabilities in one platform empowers Equishopper to get up and running fast, easily manage shopping experience, as well as enable sellers to quickly make their products available on the marketplace.” Amit Shah, Chief Strategy Officer at VTEX. 

About Horse Network

Horse Network is an equestrian-focused digital media publishing platform that reaches millions of equine enthusiasts through our digital channels every month. We celebrate innovation, ideas, and, most importantly, the people and horses that make this sport unique with engaging articles, original videos, equestrian films and more; spanning horse health, equestrian sport, lifestyle and, of course, humor. We are superfans driven to grow horse sport — and we love crafting custom branded content for our clients and sharing it with our audience. 

Horse Network Facebook Page 

About Equishopper: Equishopper is the first of its kind equestrian community-focused marketplace that leverages the VTEX collaborative commerce platform with native marketplace and order management capabilities to deliver remarkable customer experience to its users. Equishopper provides a unique shopping experience — connecting equestrians with experts, professionals, service providers — and others who share a passion. Marketplace users can shop the best products from around the world. All within a single community of vibrant and engaged equestrians. Equishopper fuels that passion with a full immersion into the lifestyle and sport we love. 

Awesome Horse Stories | Spectacular Shopping | Easy Returns | Membership Perks 

About Brandnexity Commerce Group: BrandNexity is an eCommerce Consulting and Services company. We specialize in helping Brands take advantage of exploring and pursuing digital, direct-to-consumer (D2C) and business to business (B2B) opportunities while mitigating cross-channel conflict by giving the option of showcasing their retailers. Using BrandNexity’s fully integrated and tested tech stack, businesses can take the leap into eCommerce quickly, safely and cost effectively. 

About VTEX

VTEX is a multinational tech company that provides a global, fully integrated, end-to-end commerce solution with native marketplace and OMS capabilities. We help enterprises in retail, manufacturing, wholesale, grocery, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Our modern APIs architecture and our powerful business and developer tools allow VTEX to future-proof our customers’ businesses and free them from software updates. Major brands including Whirlpool, Sony, Carrefour, Adidas, Stanley Black & Decker, AB InBev, Nestlé and Coca-Cola Andina, plus 2,500 active online stores across 32 countries, trust VTEX to accelerate and transform their commerce. Visit to learn more.

May 26, 2020