Before the pandemic, ecommerce was just a secondary channel in St. Croix's B2C strategy. Now, it has taken the lead role in the luxury fashion brand's customer experience.Read the full story
years in the fashion business
increase in fringe sizes sales
St. Croix is a distinctive luxury fashion brand for men, manufactured in the USA. In 2020, it realized what plenty of other fashion businesses have realized – that a powerful ecommerce solution is now more essential than ever.
Headquartered in Winona, Minnesota, St. Croix has been in business for over 25 years. The fashion company prides itself on using only the finest materials – Merino Wool, Giza Cotton, Mongolian Cashmere – in combination with the craftsmanship of highly skilled artisans. Each season, a multitude of classic yet on trend pieces are released in limited quantities, perfect for gentlemen searching for timeless and unique styles alike.
“One of the main aspects that sets us apart as a brand, is the fact that we are one of the very few still creating luxury goods “made in the USA”. The quality of our products is superior, because we use the finest materials available, enhanced through a craftsmanship incomparable to anything else on the market.”Jessica Huseboe-Narva, General Manager, St. Croix
For St. Croix, brick-and-mortar retail has always been a strong focus, with ecommerce in a supportive role. Earlier this year, however, when the pandemic hit and the seven St. Croix Stores temporarily closed, ecommerce suddenly became its lifeline. St. Croix was aiming for a fabulous Fall/Winter launch with the help of an ecommerce solution from VTEX. The brand mainly desired an ecommerce store that performs amazingly well in both desktop and mobile channels and that delivers a remarkably seamless shopping experience to its customers.