How Samsung improved operational efficiency with complex data monitoring and integration project using VTEX IO apps
reduction in first-response time
to implement the pilot for Black Friday
In Brazil, Samsung is active on many digital fronts and adopts a D2C strategy on its main site. They also have an official app (Loja Samsung); portals for partners, students, employees, and more; and integrations with several marketplaces. The robustness of the whole operation presents a challenge to overcome: centralizing and integrating the information from all these channels smartly and efficiently.
When the brand turned to VTEX, it was looking to overcome poor visibility into its order flow, status, and the results of the projects implemented by the IT team. Aiming to optimize staff time and company investments, Samsung needed a customer journey and order-tracking solution that could deliver:
“Without a clear plan for monitoring our applications, we felt that we needed to anticipate situations that happen commonly in the production environment and were not being noticed during the feature release flow.”– Raphael Sbegue, head of Solutions Engineering, Test Automation, and Observability at Samsung
The data monitoring project took traction two weeks before Black Friday 2022. During this period, the VTEX team, together with the Samsung team, implemented preventive and corrective actions based on the monitored data.
Samsung noticed the efficiency of the VTEX IO backend services and the APIs available to create integrations with third parties, thus collecting information, creating alarm mechanisms, and building analysis and control dashboards.
With VTEX IO, Samsung was able to implement:
While the Order Feed is active, with periodic updates via API calls, the Order Hook sends a notification every time there is a change in the order, which makes the response time for any kind of trouble or complication shorter, since it is done in real-time.
Samsung has also developed solutions that ensure the receiving and processing of information directly from the VTEX OMS. Here’s how the company did it:
Six months after implementing the data monitoring project, Samsung has achieved great results that impact efficiency and operational processes, improving the performance of the online store and enhancing the end users’ experience.
*All figures and information in the text above have been provided and approved by Samsung.