Manufacturers for years have been trying to get closer to the customer, getting direct consumer feedback and being in charge of their destiny prompted many manufacturers to take the plunge and get their direct-to-consumer business started.
There are several key differentiators that brands should focus on to influence the experiences that a direct-to-consumer relationship offers positively.
Download our informative guide to direct-to-consumer marketing, where we highlight the ten core differences and opportunities for manufacturers to consider.
Discover how to collaborate with your channel partners as part of your DTC approach, commit to DTC as an organization rather than a small team and manage expectations and KPIs while growing your DTC business.
