One of your first tasks in building your B2B marketplace business case is to define how your marketplace will generate revenue.
This step-by-step guide will help you define a B2B marketplace revenue model that serves as the foundation of your marketplace business case. In it you’ll find:
- how to evaluate the financial impact of launching a marketplace
- what makes a B2B marketplace different than those tailored to retail consumers
- how to overcome the challenges that companies face when creating a new marketplace
