Unilever chooses VTEX to digitize its distribution chain through a B2B Marketplace

March 26, 2021
VTEX Unilever
  • This partnership aims to enhance the B2B digital area of the multinational to increase its operational efficiency and the growth of the group’s revenue as a whole 
  • Unilever has chosen VTEX for its native marketplace capabilities, scalability and agility of its solutions

Barcelona, 23 March 2021VTEX, recognized as a visionary in Gartner’s Magic Quadrant and as the fastest-growing global commerce platform by IDC, has announced its partnership with Unilever B2B Digital Marketplace in Spain. This agreement’s main objective is to boost the B2B digital area of the multinational by connecting its distributors with retailers in Spain to increase revenue growth and operational efficiency.

Unilever, one of the world’s leading international consumer goods brands, has chosen VTEX for the native capabilities of its marketplace, scalability and agility of its solutions, which are crucial for a B2B digital market of this magnitude. Thanks to this collaboration, retailers will gain access to a broad distribution network from a one-stop-shop, significantly simplifying Unilever’s supply chain policy and speeding up their operations. 

“Such an ambitious and complex project calls for a technological partner that is unapologetically bold, continuously innovative, and incredibly trustworthy,” says Jerome du Chaffaut, General Manager of Unilever Spain. “I can happily confirm that, for Unilever, VTEX not only fits all criteria but also delivers upon its promises with plenty of flexibility, speed and transparency. We are excited to embrace digitalization in our B2B operations fully and to see our vision – and partners – thrive with VTEX’s help.”

VTEX’s collaborative commerce approach will bring value to Unilever’s entire ecosystem, directly supporting the giant producer’s desire to work and prosper alongside high-performing business partners.

“We are thrilled to help Unilever craft the future of B2B retail through an innovative operation that recognizes the power of both collaboration and digital transformation,” comments Daniela Jurado, Western Europe Growth Leader at VTEX. “With Unilever on board, our mission to accelerate commerce transformation everywhere has just gained greater momentum.”

About VTEX

VTEX is a multinational tech company that provides a global, fully integrated, end-to-end commerce solution with native marketplace and OMS capabilities. We help enterprises in retail, manufacturing, wholesale, grocery, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Our modern APIs architecture and our powerful business and developer tools allow VTEX to future-proof our customers’ businesses and free them from software updates. Major brands including Whirlpool, Sony, Carrefour, Adidas, Stanley Black & Decker, AB InBev, Nestlé and Coca-Cola Andina, plus 2,500 active online stores across 32 countries, trust VTEX to accelerate and transform their commerce. Visit www.vtex.com to learn more.

Press Contacts:

Arantxa Aguilera | Milena Ivanovic

aaguilera@canelapr.com | mivanovic@canelapr.com 

T. 915 230 584

March 26, 2021