How Stanley Black & Decker tailored their B2B operations to increase productivity
How Stanley Black & Decker tailored the buyer journey and increased seller productivity.
Company
Stanley Black & Decker is a global leader in tools, storage, and industrial solutions, known for its innovative and high-quality products. Serving both professional and consumer markets, the company drives progress in industries such as construction, manufacturing, and home improvement.
Industry
B2B
30%
Search-originated revenue shares
300M
Search-originated revenue shares
2024
Search-originated revenue shares
Challenge
Key information for the challenge section
One of the most traditional players in the CPG industry, Stanley Black & Decker, has been providing tools and innovative solutions to get the job done since 1843. Known for superior quality, continual innovation, and rigorous operational discipline, it’s been heavily investing in innovation and digital excellence across all its business units.
To them, digitalizing the company means more than simply launching an e-commerce website. It means rethinking how they conduct business, engage with customers, and consider how the evolution of the world impacts their goals. This is why they selected VTEX as the perfect partner for their collaborative commerce journey.
Thinking about the business holistically has enabled Stanley Black & Decker to review its entire sales process and identify key points where technology could streamline the buying and selling processes.
If we want to keep on being the best at what we do, we need to constantly look for ways to disrupt ourselves and make sure that we push ourselves harder than any competitor would ever do.
Solution
Key information for the solution section
How tailored the buyer journey and increased seller productivity.
If we want to keep on being the best at what we do, we need to constantly look for ways to disrupt ourselves and make sure that we push ourselves harder than any competitor would ever do.