Catalog

Catalog is the VTEX module where merchants configure their products to make them available in the store. The catalog structure defines the customers' experience when navigating the product categories in the store. Merchants can manage the category tree, brands, products, SKUs, and specifications. Merchants can use this module natively through the Admin or via the Catalog API, import the data from a spreadsheet, or integrate it with an external back office tool.

Pricing

Pricing is the VTEX module for creating, editing, and storing price details for the store's SKUs. The pricing module has features that allow you to use different pricing strategies in your business, you can use only fixed prices or change them for different contexts including trade policies, customer groups, and promotions.You can also use Pricing Hub, where merchants store the prices in an external platform integrated with VTEX, so they are accessed via Checkout. Merchants can use this module natively through the Admin or via the Pricing API, import the data from a spreadsheet, or integrate it with an external back office tool.

Promotions

On VTEX, the merchant can create a set of rules to indicate if customers can have discounts applied to certain shopping contexts. Promotions is the VTEX module for creating, editing, and applying discounts to customers' shopping carts.The Promotions module manages discounts applied to customers' shopping carts in the store. It also deals with taxes. Discounts can be applied to multiple categories, such as specific products, target audiences, bundles, shipping, or coupons. Merchants can use this module natively through the Admin or via the Promotions & Taxes API.

Checkout

Checkout is the module is responsible for managing the shopping cart. It coordinates data from Catalog, Price, Promotions, Logistics, and Payments to complete the purchase process and place orders. The module offers many customization options, such as optimization of shipping options, geolocation shipping calculation, abandoned cart configuration, UI customization, and others. With the Checkout API, you can develop custom solutions with VTEX IO or headless implementation.

Payment Gateway

the Payments module on VTEX is where you can manage all the financial operations of a store. It allows you to determine the payment providers, methods, and conditions that will be offered to customers at checkout and check payment transaction details for each order. Within this module is our Payment Gateway, which transmits the payment data using connectors from different payment providers. The VTEX Payment Gateway is mandatory but the merchant can choose their payment processing providers. Besides having the basic payment features, merchants can add anti-fraud providers, Customer Credit, digital wallets, and gift cards to the payment experience.

Channel Management

VTEX supports Unified Commerce Strategies to integrate sales channels, enabling merchants to sell through websites, physical stores, the Sales App, and more. This approach ensures that all data—such as orders and payments—is shared across channels and accessible from the Admin. Additionally, order processing and fulfillment can be combined, allowing customers to place orders online and pick up in-store or buy in-store and receive home delivery. VTEX also supports Marketplace strategies, enabling merchants to sell on marketplaces or transform their store into a marketplace for sellers.

B2B Organizations

It enables merchants to group B2B users into organizations and apply specific custom payment methods, product selections, and prices for customers from the same organization. Each organization is further segmented into one or more cost centers, with their shipping addresses, which will be available to cost center users at checkout.

B2B Quotes & Carts

It allows B2B users to create quotes and save carts, can then be shared with other members of their organization. This enables price negotiations between customers and the store’s sales associates, and streamlines order approval flows within their organization.

Quickorder

The app is designed to meet B2B scenarios, adding a personalized page to your store focused on bulk purchasing. It offers practical tools, such as spreadsheet uploads, simplifying and streamlining the process of placing large orders.

B2B Checkout

The app is part of VTEX’s B2B Suite (a collection of apps that enable stores to manage organizations, roles, permissions on the storefront, and checkout configurations specific to B2B commercial relationships).

Cost Centers

Cost Centers represent business units or departments linked to a specific organization. This functionality allows you to manage and associate relevant cost centers with your organization.

Roles and Permissions

The store's Permissions app allows each user within an organization to have distinct roles, such as a buyer placing orders within budget limits of a predefined cost center or a manager responsible for reviewing and approving orders. These roles can be associated with various permissions based on the actions the user needs to perform.

Headless CMS

Headless CMS is part of our FastStore toolkit. It allows merchants to store content in a decoupled data layer and deliver it as structured data to a VTEX store with FastStore via API.

Intelligent Search

is a native VTEX platform search solution, working regardless of the channel (website, mobile app, conversational, etc.). Its features include autocomplete, filters, synonyms, and relevance rules. To add Intelligent Search to a store, install the Search app. Besides Intelligent Search, you can integrate third-party search solutions into a VTEX store.

Storefront Applications

VTEX offers alternatives for storefront applications. For website frontend implementation, options include Store Framework and FastStore. Merchants can also build a complete custom solution, e.g., a custom mobile app, using our APIs.

Progressive Web Application (PWA)

Progressive Web Application (PWA) is natively available for every VTEX IO store. Merchants can configure a push notification to install the store’s PWA on the customer’s device.

Inventory management

Inventory management is a page in the Admin where merchants can view SKU (Stock Keeping Unit) inventory data and define SKU quantities in warehouses. Merchants can import inventory data from spreadsheets or via the Logistics API, which allows integration with external tools.

Logistics

The module manages the transportation and storage of merchandise, as well as order shipping to customers. The main set of configurations in Logistics is the Shipping strategy, which comprises shipping policies, warehouses, and loading docks.

Delivery Promise

Delivery Promise: is VTEX's new solution that allows customers to view only the products they can buy in their shopping experience, considering both the product availability and valid shipping methods for their delivery address.

Seller Management

Seller Management: is a VTEX Admin page where marketplace operators can add sellers, enter their information, and manage their status, allowing marketplaces to assess their operation. It supports both VTEX sellers with a VTEX account, and external sellers integrated with VTEX.

Offer Quality & Management

The module allows sellers to track the sending and syncing of their offers on all sales channels integrated with the store in the Admin. On VTEX, an offer is a SKU from a seller that has been sent to a sales channel with price and inventory information configured. It allows tracking offers sent to the following channels: Mercado Libre, Netshoes, and VTEX marketplaces. Other marketplaces can add support to Offer Management in their connectors by using the Offer Management API and following the Offer Management integration guide. Offer Quality Filters is an Admin page where marketplaces add and manage the rules that will be applied to the received SKU cataloging process. Marketplaces can create and apply mandatory and optional rules on this page to filter the sellers’ offers.

Marketplaces and Integrations

Marketplaces and Integrations: is a page in the Admin with a catalog of companies interested in partnerships. This page enables integration between marketplaces and sellers to sign commercial agreements. Both VTEX and external marketplaces are available. External marketplaces are marketplaces that are not VTEX clients, and after developing a connector to integrate with VTEX, they become available for sellers to connect on the Marketplaces and Integrations page.

Seller Portal

Seller Portal is an edition of the VTEX platform for VTEX or third-party sellers to connect and sell their products on marketplaces. The portal provides sellers with essential capabilities for ecommerce operations, such as catalog, prices, logistics, and order management. It also has a dashboard that shows sales performance and allows ERP integration. We also have the Seller Portal Edition App, which allows VTEX marketplaces to create a customized Seller Portal.

Dashboards

Dashboards is a section in the Admin that centralizes the dashboard pages and display analytical data for the store’s unified commerce. Three dashboards are available: Overview, Sales Performance, and Web Page Performance.

Releases

Releases is a FastStore feature that allows the efficient management of store changes. A release is a change or a group of changes that can be published together.

User & Account Management

The Account page allows merchants to view and manage their VTEX account details, such as the company’s logo, trading name, legal name, and the stores in the account. On the Users page, merchants can view and manage Admin users. When creating or editing users, merchants can choose their roles, which define what a user can access.

Extensions Hub

On VTEX, extensions are tools designed to expand VTEX’s stores out-of-the-box capabilities. Extensions include VTEX IO apps, payment connectors, marketplace integrations, and others. The Extensions Hub is a section of the Admin that centralizes extension management.

VTEX IO Storefront Platform

VTEX uses the following technologies for storefront development:

• Store Framework: A technology framework for storefront implementation focused on the composable commerce model. It allows combining different VTEX IO apps to build a storefront. With this technology, the store's implementation is based on pre-built components, also known as blocks, and components are customized to meet specific business needs. This framework is based on React, TypeScript, Node.js, and GraphQL.
• FastStore: Our latest storefront technology to create stores focused on performance and stability. It is an open-source toolkit based on React and the Jamstack architecture. It offers many features to enhance the development experience, including a starting template, headless technology, Admin UI panels for management, and integration with GitHub.

APIs

VTEX is an API-first platform with over 750 endpoints. VTEX REST APIs allow interaction with over 70 microservices to build custom solutions, such as integrations and VTEX IO apps. Using our APIs requires Authentication with keys or tokens for users and integrations. IO apps can use the APIs through clients.

Master Data Management

Master Data Management: is a VTEX highly customizable database platform. It allows merchants to store, search, expand, and customize data. There are two versions available: v1 and v2. The main differences are that v1 has a graphical interface, and v2 uses JSON schemas for structuring data. Master Data’s API enables integration with external systems and applications, such as IO apps. Master Data has a trigger mechanism that allows custom behaviors with data interaction. For instance, merchants can configure to send an email or an HTTP request when a customer's data changes.

VTEX IO App Platform

VTEX IO App Platform: is a development platform with high-performance management, scalability, and robust security. It offers the tools to develop, manage, install, and deploy apps, allowing the creation of custom solutions to extend the VTEX platform capabilities. Many app types are available for different scenarios, including storefront themes and components, Admin apps, and backend services. VTEX offers a wide range of readily available apps that merchants can install and developers can use as dependencies.